Gareth Mulley.
Head of Practice - Marketing
I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.
The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.
Latest Gareth Mulley Jobs.
Group Brand Lead - I-Gaming
Posted 6 days ago- London / Prague
- £85,000 pa
A truly international I-Gaming business is looking for a Group Brand Lead who reports to the Group Brand Director. You will be responsible for building the corporate brand through target audience understanding and integrated marketing strategy with an ROI mindset. You will have experience of stakeholder management and how to build relationships based on collaboration and trust. They work in 7 markets so experience within an international organisation dealing with different markets would be preferred. You will good at adding structure to meetings and have worked on some kind of transformation project where you played a significant part. If this sounds an interesting next step then please get in touch for more information.
Digital and Affiliate Manager
Posted 14 days ago- London / Manchester
- €44,000 pa + Bonus + Benefits
Our Client is a live draw operator based in the UK. They are looking for a Digital and Affiliate manager to run there Live Draw website attract players and affiliate partners to grow the profitability and brand Job Purpose: The key focus of this role is to commercialise the website. Revenue Generation: Ensure the website inventory is understood and drives optimal revenue Ensure that they partner with appropriate 3rd parties to exploit any advertising revenue opportunities for commercial advantage Identify any further commercial opportunities i.e. sponsorship, partner promotions and create compelling opportunities and implement on the website, apps, social platforms Development of Digital Channels: Ensure the website and apps are fit for purpose and meet the needs of the different territories where the products are heavily sold and embedded Ensure that the customer journey and customer experience is clear, optimal and competitive Ownership of website and app new features, testing and promoting to live in conjunction with the 3rd party provider Reporting/ Analytics: Provide a reporting pack on relevant performance of website and apps and affiliate and other revenues (financial, analytics, supplier performance) Provide a reporting pack on social media KPI’s and content performance. Content Management Strategy: Support Marketing Customer Activation Manager to implement a content strategy for the website and apps and social media platforms. The Digital & Affiliate Manager is responsible for the following: All partner deals, terms and conditions, onboarding Reporting and analysis of commercial revenues month by month The roadmap for the website– and how we will develop the website and apps to optimise the customer experience and to onboard new products and features Monthly analytics reporting of the website and apps and social media platforms. Skills and Experience: The successful candidate must: Already have existing affiliate experience and relationships in this industry Be able to demonstrate effective relationship building with new revenue-generating partners to creatively optimise commercial opportunities Possess excellent communication skills to forge effective relationships with 3rd party suppliers, commercial partners and internal departments. If you are looking for a role where you can drive the growth of a successful live draw website and really look at how to grow then please get in touch.
User Acquisition Analyst (German Speaking)
Posted 48 days ago- London
- £35,000 to £40,000 pa
Our client a growing performance marketing agency specialising in the I-Gaming industry is looking for a native German speaker who has exceptional data skills and is willing to learn new skills. As a User Acquisition performance marketer, you will acquire users for their growing portfolio of iGaming clients in EMEA while leveraging Facebook, Google, TikTok, Apple and other self-serve programmatic ads platforms to scale their UA efforts. You will be responsible for managing UA campaigns daily, optimising creatives, keywords and other campaign parameters. If you have an eye for quantitative online marketing and can manage multiple priorities while delivering outstanding execution, please keep reading On top of some great perks and benefits, you will be working with a top-class leadership team, who can mentor & grow you to the next level and help you gain skills and experience to elevate your career. Key Responsibilities Launch UA campaigns in a systematic manner across Paid Social, Paid Search & other channels to target the right audience with the right messaging (in English and German) Data analyses and ad-hoc reporting that drives user acquisition, retention and monetization for a suite of mobile app products Optimise UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals Creative Concepts; research the market and the target group of users and define creative concepts that can attract more users. If this sounds of interest please get in touch for more details
Senior PPC Executive.
Posted 48 days ago- London
- £35,000 pa
Our client is looking for a senior PPC Executive to join an established performance marketing team. This team acts as an internal agency to stakeholders around the world to define and deliver against their performance marketing plans. They have a multi-million-pound digital performance budget focused on the UK, Spain, Mexico, Sweden, Ireland, Canada, and LATAM with plans to enter many new markets over the next few years. As a Senior PPC Executive, you will play a pivotal role in optimizing their paid search campaigns across various platforms and countries. Working closely with the Head of PPC, you will contribute to the development and execution of performance marketing strategies to drive growth and maximize ROI. Key responsibilities: Assist in the development and execution of paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms. Collaborate with internal teams to understand business objectives and translate them into actionable PPC initiatives. Conduct keyword research, ad copywriting, landing page creation and testing and ad extension optimization to improve campaign performance. Monitor and analyze campaign performance metrics, such as CTR, CPC, and conversion rates, to identify opportunities for optimization. Implement A/B tests and other experimentation methodologies to refine targeting and messaging strategies. Skills/Experience Required: Proficiency in Google Ads, Bing Ads, and other PPC platforms (i.e Apple/UAC), with a strong understanding of campaign setup and optimization. Experience with keyword research tools, ad testing methodologies, and bid management strategies. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders. Detail-oriented with a focus on accuracy and efficiency in campaign management. Ability to work independently and collaboratively in a fast-paced environment. Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics. If this sounds of interest please get in touch.
Senior Marketing Manager - Sportbook.
Posted 71 days ago- Georgia
- $60,000 - $70,000 pa
Our client is a rapidly growing online casino and sportsbook that has celebrated a year of triumphant operations. They are in search of an experienced Sportsbook Marketing Manager to direct their marketing and branding initiatives with a concentrated effort on substantial upscaling. The ideal candidate will have an in-depth understanding of the online Sportsbook industry. A bachelor’s degree in business or a related technical field is essential. The role is to manage the sportbooks marketing plan including acquisition and retention campaigns, content plans and promotion and bonus strategy and to seek out growth opportunities going forward. If you have the relevant experience and you are happy to travel to Georgia on a monthly basis to spend some time with the team then get in touch for more details.
Senior Marketing Manager - Italy
Posted 76 days ago- Italy
- €45,000 pa + Bonus
A fantastic Italian based I-Gaming company is looking for a Senior Marketing Manager to join their team. They are looking for an I-Gaming marketing specialist who can lead their existing marketing team. You will have experience of event marketing, social and acquisition channels and partnerships and promotions. The role is based in Northern Italy and is hybrid 3 days in the office. Please get in touch for more details.
Social Media Community Manager Crypto
Posted 104 days ago- London
- £45,000 to £50,000 pa
Social Media Community Manager Our client is one of the world's leading online trading groups, providing multi-asset trading, currency data, and analytics to retail and corporate clients worldwide. They aim to educate and inform through high-quality content, keeping their audience of private investors and self-directed traders engaged with popular asset classes, such as forex and crypto. Job Overview: They are looking for a passionate and experienced social media Community Manager with a strong understanding of online trading and crypto markets. The ideal candidate will be a strategic self-starter, comfortable bringing ideas to the table regarding channel strategy, social systems technology and internal workflow processes. The Community Manager will report to the Senior Social and Content Manager and be responsible for acting as the primary point of contact between them and their online community, monitoring the integrity of the brand’s online reputation as well as building and nurturing a vibrant online community and fostering a supportive environment for client interactions. Duties will span strategy, monitoring, managing, and reporting. Develop strategies to increase visibility with forex and crypto audiences where key conversations are happening online. [1] Monitor branded social media channels, manually and through listening tools, for reputation management purposes. Engage in a timely and professional manner with community members across various platforms, including mainstream social media channels, trading forums, client review sites and other online channels. Manage support interactions by responding to prospects or clients with generic queries about services and products. Qualifications and skills • Bachelor's degree in Communications, Marketing, or a related field. • Proven experience as a successful Community Manager in a similar role. • Strong understanding of financial markets and the cryptocurrency space. • Confident with community building tools and listening technologies. • Familiarity with Discord, Reddit, and Telegram is a requirement If this sounds like you then please get in touch.