I’m Andrea! I’m a California girl with love for country music and boots. I studied Sociology at the University of San Diego and obtained my BA from the University of San Diego.
My background is in software sales, cyber security, and recruitment. I am so excited to be on this team at Pentasia as a Senior Technology Consultant and immerse myself into the iGaming industry!
I am passionate about people, relationship building, culture, and thrive on helping others discover themselves in quest of their dream careers. I’m eager to continue expanding my skillset and be a fountain of knowledge within the sports betting and casino industry.
Position Summary: The AI Marketing Specialist will play a critical role in applying AI technologies to optimize our marketing efforts in the online sports and casino betting industry. As a member of the marketing team, you will be responsible for designing and executing innovative AI-based campaigns, analyzing data, and identifying trends and insights to drive customer acquisition, engagement, and retention.Key Responsibilities: Develop and implement AI-driven marketing strategies tailored to the online sports and casino betting industry, including content creation, audience segmentation, and campaign optimization. Collaborate with cross-functional teams, including data scientists, engineers, and product managers, to develop and refine AI marketing tools and applications for the US market. Analyze marketing data to identify trends and insights, using AI and machine learning models to optimize marketing campaigns and improve ROI. Stay current on the latest AI, marketing, and online gaming industry trends and technologies, as well as competitor activities, to provide recommendations for continuous improvement. Create and deliver clear and concise reports and presentations to senior leadership, detailing the success of AI-driven marketing initiatives and providing actionable insights for future campaigns. Train and support the marketing team in understanding and utilizing AI technologies and tools effectively, with a focus on the online sports and casino betting industry. Required Skills & Qualifications: Bachelor's degree in Marketing, Computer Science, Data Science, or a related field. Minimum of 3-5 years of experience in a marketing role, with a focus on AI-driven marketing initiatives, preferably in the online gaming industry. Strong understanding of AI and machine learning concepts, tools, and technologies. Proficient in data analysis, visualization, and reporting, with experience in tools such as Python, R, SQL, and Tableau. Excellent analytical, problem-solving, and critical-thinking skills. Strong interpersonal and communication skills, with the ability to work effectively with diverse teams and present complex information clearly and concisely. Proven track record in executing successful marketing campaigns and driving business growth through innovative strategies. Passionate about staying up-to-date with the latest trends and advancements in AI, marketing, and the online sports and casino betting industry. Preferred Qualifications: Master's degree in Marketing, Computer Science, Data Science, or a related field. Experience with AI platforms such as TensorFlow, PyTorch, or similar frameworks. Knowledge of natural language processing and/or computer vision techniques. Familiarity with marketing automation platforms, CRM systems, and tools specific to the online gaming industry.
We are seeking a highly skilled and experienced Director of Corporate IT to join our organization. Reporting to the Chief Technology Officer, the successful candidate will be responsible for overseeing the development, implementation, and maintenance of our internal IT infrastructure. This includes managing the IT team, aligning IT strategies with organizational goals, and ensuring the efficient use of IT resources. Key Responsibilities: • Design and implement IT infrastructure in collaboration with company leaders and the CTO • Plan and execute hardware, software, and networking system implementations • Evaluate and recommend emerging technologies for business enhancement and operational efficiency • Develop and manage the IT budget, adhering to financial objectives • Provide direction, support, and guidance to the IT team • Establish and enforce IT policies and procedures for data security and system reliability • Develop and maintain disaster recovery and business continuity plans • Monitor and evaluate IT performance metrics for improvement • Manage vendor relationships, contract negotiations, and compliance Requirements: • Bachelor's degree in Computer Science, Information Technology, or related field • 8+ years of experience in IT management and leadership roles • Proven track record in creating, implementing, and managing successful IT infrastructure • Expertise in networking, cloud computing, virtualization, cybersecurity, and other relevant technologies • Strong project management skills, including experience in project planning, resource allocation, risk management, and change management • Excellent communication skills, with the ability to convey technical information to non-technical stakeholders • Strong leadership skills, with the ability to inspire and motivate team members • Strong analytical and problem-solving skills, with the ability to address complex IT issues