Originally from the UK, my passions in life are travel, culture and languages; I’ve been living abroad for over 8 years, Berlin for 1 and Barcelona the last 7. Unsurprisingly I’m a real people person and after completing a degree in Human Geography and working in marketing I have managed to unite my passions as a recruiter with Pentasia. I really enjoy helping and advising others within my areas of expertise, using my skills to help others grow is extremely satisfying.
My client, is a growing and innovate Fintech company spealizing in the open banking space. With their open banking SaaS platform, thier goal is to enable account providers to meet and keep to their regulatory obligations, whilst bringing exciting new open banking tools to their customers.I am looking for the ideal candidate to drive my client's marketing activities.Whilst the business has established successful marketing activities, you will be the first dedicated marketing hire and with full support from the management team you will have the opportunity to help set and deliver the right marketing strategy and processes for the business based on your experience.This is a great opportunity for an individual that has an entrepreneurial mindset, likes to get things done and enjoys working while having fun.As a Marketing Manager, you will lead all marketing efforts and initiatives regarding integrated marketing tactics, social media, and other digital media channels. You should also have a good understanding and experience of content marketing, thought leadership, PR and managing events.This is a pivotal role for my client's business and the role will report to the CCO. The role provides significant opportunities for personal growth and development as the organisation grows. My client is passionate about people challenging themselves.Responsibilities:Marketing Contribute towards, and execute the marketing plan Administer budgets for the smooth operation of marketing activities Create and monitor touchpoints across various platform keeping the business vision aligned Build and execute a plan that enables the business to test all available channels (owned, shared, paid and earned). Set benchmark goals for each piece of activity Accelerate campaigns that deliver, nurture those with potential and share learnings from activity that doesn't deliver Ensure that our website and promotional materials are updated on a regular basis. - Support sales with relevant assets and collateral required Define KPIs to be put in place with your line manager Coordinate activities of any third-party relations such as external vendors, freelancers, agencies etc, where appropriate Social Media Help define social media marketing strategy Manage the company’s social media channels end-to-end Prepare any messaging and assets and align them with the business's objectives Implement activities with the goal of increasing reach and followers of our social media channels Event Management Research and recommend events that are in line with sales objectives that the company and/or sales team should exhibit/attend Manage all tasks required to exhibit at tradeshows (i.e. bookings, designs, etc) Ensure that event performance is monitored and data is captured Pitch senior leadership spokespeople for speaking opportunities at trade events PR/Content Assist with draft, distribution and monitoring success of press releases, blogs, and new content Research and recommend awards the company should apply to, and draft award applications General Care about the quality of the work we deliver and have a creative mindset Be a team player, specialising in marketing but happy to get involved in other areas Bring your own ideas to the table Requirements Working in a scale up isn't a pre-requisite, but the ability to think big and punch above our weight is. We do things differently, we genuinely care about our team, clients, the industry and the wider environment we operate in ... your job will be to help us share who we are with the wider world Bachelor or Masters degree in Marketing or relevant field Minimum 3+ years of experience in B2B marketing role, ideally (but not necessarily) within the "Fintech" industry Hands-on experience in executing marketing campaigns Good knowledge and understanding of web analytics and Google Ads Knowledge of SEO and PPC Ability to manage budgets Ability to quickly prioritize and assign tasks Excellent project management skills Good oral and written communication skills Strong analytical skills Attention to detail
I am seeking an experienced SEO Executive who has deep expertise in managing and growing international SEO programs and delivering scalable content and On Page SEO solutions. My client is a leading digital marketing agency with verticals in the igaming in which they provide their clients, with high-quality Casino and Sportsbook reviews across their platform. Your core responsibility will be developing the content strategy for SEO across all aspects of our business. Working with the broader Marketing and Product team you will ‘connect the dots’ between the company strategy and SEO implementations and ensure alignment of the strategic vision across channels. The Senior SEO Executive will report directly to our SEO Strategy Lead. This is an incredible opportunity for a driven and well adverised SEO professional, who is passionate about leading business growth through organic channels. If you have proven expertise and are able to deliver world-class SEO executions with a team of like minded experts, you are perfect for this role. A typical day at the office: SEO Strategy: Align with SEO experts across the company to establish the short and long term strategy for the channel that aligns with the broader marketing vision Implementing and refining the products’ SEO strategies with respect to on-page, off-page, and technical optimisation Closely collaborating with other members of the cross-functional team to Identify and execute opportunities to grow organic traffic Conducting keyword research and creating content briefs for new and existing content across our affiliate marketing websites. Analyzing, tracking, and reporting SEO performance Creating and executing off-page strategies in cooperation with the Outreach Team Ensuring our web assets follow best practices with respect to technical SEO standards Performing periodic SEO audits and proposing recommendations across all GEO’s and website assets Global Content development: Build the content strategy by country to drive SEO channel expansion in all key geos and languages. Performance monitoring: Be the go-to person for understanding and communicating global SEO performance to leadership in business reviews. Lead opportunity assessments and partner with stakeholders to evangelize growth opportunities. Operational management: Audit and analyze Square Media’s various affiliate marketing websites’ SEO performance, identifying issues, finding root-causes, and experimenting with ‘low hanging fruit’ solutions to improve search volumes at scale. Testing to Scale: Partner with SEO Leads and Developers to build a roadmap of experimental initiatives that can lead to scalable growth, and provide support for major events / initiatives System Architecture: Working closely with our developer & SEO team to make sure the company's infrastructure, architecture, and site features support and enhance the effectiveness of our SEO. Contributing to company-wide knowledge sharing and engaging with stakeholders to determine optimal SEO improvements globally. Your expertise: BA/BS degree, 5+ years enterprise SEO experience, 6-8 years of work experience Expertise in latest SEO algorithms, technologies, and implementations Expert in content production, copywriting experience is preferred. Strong knowledge of SurferSEO software Strong on page SEO skills Strong off page SEO skills Experience in highly competitive SEO niches such as igaming, software and online brokerage services. Proven record of increasing organic traffic through scalable, global solutions Experience in structuring and implementing initiatives at scale with product and engineering teams. Strong analytical skills with proficiency in performance measurement, business case development, and ROI assessments. Top notch English communication skills: Ability to effectively engage with technical and business stakeholders at all levels Long-term strategic thinking balanced with near-term execution skills. Distinctive problem solving skills. Proven ability to build strong relationships and influence business leaders. Demonstrated track record successfully managing ambitious and operationally complex projects with cross-functional teams. Passionate and enthusiastic about organizational excellence and attention to detail Thrives in ambiguity in a fast-paced, hyper-growth organization. How we'll take care of you: The actual base pay is dependent upon many factors, such as: education, experience, and skills. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
My client, an affiliate igaming organisation is growing at rapid rates and is seeking a technical SEO expert to join their marketing team. My client has a strong presence in Italy and Malta however their vision is to grow internationally with the help of a technical SEO expert. This individual will be responsible for driving growth across all SEO functions and improving on existing practices. My client welcomes anyone who isn’t afraid of a challenge and someone who is passionate about taking ownership of this role and bringing innovative ideas to the table. This role is perfect for anyone who is seeking room for creativity within the SEO space and someone who can an artistic approach to a technical setting. Your key responsibilities will include: Responsible for the technical SEO of various websites Optimizing and managing on-site SEO - optimizing title tags and meta descriptions Identifying opportunities within the SEO landscape to drive meaningful traffic and growth Providing opportunity analysis gaps and keyword research to identify strategic decisions on content Aligning and working closely with content, and development teams towards overall goals Planning and executing digital marketing activities to achieve KPIs Consistently tracking and reporting SEO performance Determine SEO strategy for multiple websites Keeping abreast of Google algorithm developments and implementing changes in the ongoing SEO strategy accordingly Follow industry news and ready to implement new practices for ongoing projects My client is looking for someone who can: Bring a website from zero to decent results without relying on blogging Push their website's SEO also using ads, social campaigns without relying exclusively on writing articles Someone who has experience in the igaming industry, affiliate marketing experience is a huge plus Someone who is driven by results, passionate about SEO and able to bring new innovative ideas to the table Someone who can take ownership of the technical SEO strategy and plans with a creative/ artistic mindset Someone who likes the freedom of testing their own ideas and improving them for future strategies ??????? What they offer: A competitive salary and performance bonuses Freedom of creativity & ownership Fully remote working conditions A friendly and flexible company culture
My client, a well established data driven marketing company specializing in the igaming industry is looking for an experienced Spanish Country Manager to take ownership and drive growth for several of their online casino brands that are licensed to operate in Spain. The role is tailor made for an ambitious candidate that is capable of devising and executing a multi brand marketing strategy in accordance with Spanish gambling regulations. If you are looking for a role with great potential, responsibility and want to be part of an organisation with an exceptional culture, then this one is for you! Daily tasks: Ownership of all Prime Online Ltd’s online casino sites operating in Spain Driving brand awareness of all sites through digital channels and other marketing initiatives in accordance with Spanish gambling compliance Researching additional marketing channels both online and offline to support growth of brands in Spain Researching and understanding the competitor gambling landscape to ensure we are utilising all marketing opportunities at our disposal Reviewing our Spanish brands’ sites and social assets, and suggesting changes to improve local relevance and accuracy Finding and vetting local Spanish content writers to help with our content creation Reviewing and participating in the planning of all materials created for the Spanish market - social media, emails, videos etc Developing link building outreach capabilities - finding local people to support this (creating content and promoting it through other websites) Researching competitors and providing recommendations Requirements: Native Spanish Excellent English Experienced in creating content for Spanish websites, digital marketing channels and communications Knowledgeable and up to date on events, culture and the online gaming landscape in Spain Four Years + experience in online gaming, digital marketing, social media and casino content creation, in particular Spain Self-sufficient, able to define and execute plans Basic understanding of SEO concepts and writing for SEO Understanding the importance of working collaboratively alongside relevant teams within the Prime infrastructure by communicating efficiently
My client is a young and dynamic regulated crypto Fintech company based in Europe, Their mission is to make crypto transactions, spending, and investing accessible in the easiest ways for everyone.Their ultimate, ultra-easy, and convenient payment solution and wallet with crypto debit cards, giving their customers the freedom to spend their crypto from cards or checkout solutions. With my client, businesses can also receive crypto payments hassle-free.I am seeking a seasoned crypto professional with experience with crypto wallets, exchanges, cards, or DeFi products. You will be a T-shaped Marketing professional with a passion for financial technologies and blockchain which drives you to work in this industry and contribute to building ultra-convenient products for the mass market.Responsibilities: Craft the vision and strategy for our product development by performing customer research, creating compelling storytelling, and driving our go-to-market strategy Develop personas, messaging and positioning, CJM, JTBD, and growth initiatives, including content, promotions, campaigns, and partnerships to achieve our business goals Collaborate with cross-functional teams to bring our products from ideation to launch Be the voice of our customers, gathering and prioritizing key insights to shape our product roadmap with the PM, CMO, and other stakeholders You'll have the opportunity to get hands-on in areas such as ASO/SEO, inbound marketing, finding new growth channels, product analytics, PPC, storytelling, and creative Participate in the development and execution of strategies for product and delivering communication, growth, acquisition, and retention Manage cross-functional projects and bring a product to market with a top-notch product and communication team Requirements: A minimum of 5 years of experience in Inbound marketing, PMM, or PM Growth, with at least 2 years in the crypto or fintech industry A solid education in general marketing or PMM, PM, growth, or have taken well-known courses in these fields A naturally creative mind and always looking for ways to improve current payment solutions and wallets and see what is not enough in a product Hands-on experiences with most of these streams such as ASO/SEO, inbound marketing, finding new growth channels, product analytics, PPC, storytelling, and creative for on-ramp/off-ramp providers, crypto wallets, exchanges, or card products An empath and you are willing to engage with customers to understand their needs better You have a strong B2C focus (70%), an emphasis on mobile app products, and a B2B focus (30%) A proactive self-starter who loves to bring new ideas to the table and drive results Data-driven and focused on performance marketing, always eager to experiment, and learn new growth techniques and frameworks Competitive salary and private health insurance, we’ll indulge you with perks, including:Benefits: Dress: Wear anything you like to the office – and be as comfortable at work as you are in your own living room Flexibility: Feel free to skip the commute on most days, and hit your deadlines from home based on our hybrid office and flexible hours policy Food: Save hundreds of euros on food each year thanks to our daily snacks provided at the office Discounts: Benefit from a variety of discounts that you get on gym and spa memberships, hospitals and clinics, restaurants, and bars Wellness: Ease off the financial burden on sports-related memberships by taking advantage of our sports allowance, not to mention our regular fitness challenges Entertainment: Be part of our customary after-hour events that will surely help you integrate better with your colleagues and unwind from a hard day’s work Training: Keep your skills up to date with our free training and education plans