Originally from the UK, my passions in life are travel, culture and languages; I’ve been living abroad for over 8 years, Berlin for 1 and Barcelona the last 7. Unsurprisingly I’m a real people person and after completing a degree in Human Geography and working in marketing I have managed to unite my passions as a recruiter with Pentasia. I really enjoy helping and advising others within my areas of expertise, using my skills to help others grow is extremely satisfying.
My client, a well renowned and popular igaming organization, with a major worldwide presence in the sector, is seeking a motivated and results-driven Dutch Brand Executive to join their marketing team. My client operates over 20 brands using its own platform, ensuring a safe, inventive, and fun-filled gaming experience covering both casino games and sports betting. With a workforce of over 500 skilled individuals spread across 7 primary locations, they are a global employer in the iGaming field. For this role, my client is looking for someone with experience in brand management, product development and content writing with a strong understanding of the interplay between the three. The Dutch Brand Executive will be responsible for developing and executing brand strategies, managing brand development initiatives, and collaborating with cross-functional teams to ensure brand and brand alignment. If your looking for an exciting role with career growth, this one is for you! Additional information Location: Malta + Hybrid setup environment (Minimum of Twice a week in the office in St Julian's, Malta) Hours: Office Hours (Core hours being 10am-5pm) Reporting to: Netherlands Country Manager Responsibilities: Developing and executing brand strategies that resonate with the target audience and differentiate our products from competitors. Managing the brand development process from ideation to launch, including conducting market research, developing brand positioning and messaging, and creating go-to-market plans. Collaborating with cross-functional teams, including design, engineering, sales, and customer service, to ensure brand and product alignment and successful brand launches. Managing brand budgets, timelines, and resources to ensure projects are delivered on time and within budget. Conducting competitive analysis and market research to stay up-to-date with industry trends and identify new opportunities for growth. Monitoring and reporting on key performance indicators for brand and product initiatives, and adjusting strategies as necessary to achieve goals. Collaborating with external partners, including agencies, vendors, and influencers, to execute brand and product initiatives. Ensuring brand consistency across all marketing channels, including advertising, social media, packaging, and in-store displays. Managing and mitigating brand reputation risks, including negative customer feedback and social media backlash Must haves: Dutch speaker with excellent written and verbal communication skills Excellent knowledge of English, both written and spoken Passion for branding, marketing, and product development Being inspired and bringing the Dutch brands to another level Strong desire to develop, learn new skills and face new challenge Experience working with cross-functional teams and external partners Passionate sports enthusiast with a deep understanding of various sports, teams, and events Strong attention to detail with the ability to create error-free, high-quality written content and graphics Ability to effectively communicate brand and product messaging to internal and external stakeholders Strong analytical skills, with the ability to analyse market data and make data-driven decisions Proficiency in copywriting and graphic design, with experience using industry-standard tools and software Comfortable collaborating with remote teams and stakeholders across Europe, utilising communication platforms like Slack, Monday, and Jira Proven ability to meet deadlines, manage multiple projects simultaneously, and work independently or as part of a team Familiarity with SEO principles and content marketing strategies is a plus Ability to work in a fast-paced, dynamic environment with tight deadlines A bachelor's degree in marketing, business, or a related field is an asset 3+ years of experience in brand management and product development is a plus What my client offers you: A competitive remuneration package inc. a company bonus scheme Fantastic quarterly team events and weekly company events A one-time bonus to help you set up a comfortable workstation at home On top of our Hybrid work arrangement, up to 40 days a year to work fully remotely from anywhere €250 Annual Wellbeing Allowance A comprehensive, International Private Health Insurance. A €250 One-time Hybrid Allowance to help you set up your home office Breakfast at the office on Mondays and Tuesdays Lunch at the office on Wednesdays ???
I am supporting my client which is one of the most popular igaming brands in sportsbetting. I am seeking a Social Media Manager based in the Netherlands (Amsterdam or Groningen) to join their growing team. If you are passionate about sports, and working with sports from a Social Media perpective then this one is for you! About the role As a Social Media Manager you will be responsible for planning, executing and monitoring My client´s Social Media for the Dutch market. This role has a strong focus on implementing SM strategy to improve brand awareness and increase sales of a leading Dutch football news site. The responsibilities of the role: Plan and contribute to the overall strategy and planning of editorial Social Media content Identify and develop strategies within the brand to engage and interact with sports fans on all Social Media platforms. Share editorial articles and engaging content produced by my client´s brands. Develop content concepts for the individual brands that caters to and engage users across the brand’s SM profiles Engage on the social media channels throughout the day to increase reach and interaction with our profiles and content Collaborate with the commercial department and develop concepts that might be of interest to my client´s commercial partners Track, measure and create reports on social media activities Adjust schedule accordingly throughout the week to accommodate flexible availability Must haves: You have a broad background in working with media and a good feeling for optimizing product development You have experience with developing SoMe-formats on different platforms such as Facebook, YouTube and Instagram You have strong attention to detail You are eager to learn and not afraid to ask questions and take on new challenges You are process-oriented and won't be satisfied if the methodology is inefficient You thrive in a busy and vibrant environment What makes you a great match We want the best people in our team and we believe that the following traits and experiences are important for becoming successful in this role as SoMe Manager - Dutch market and it is the basis upon which we assess candidates. However, we acknowledge that talent takes many forms so we welcome and encourage applications from people with a diverse variety of experiences, backgrounds and identities. What does my client offer you: Flexible working hours which supports a healthy work-life balance A collaborative, dynamic and international work environment with ample career progression opportunities and passionate colleagues A competative salary 10% annual pension contributions 8% holiday allowance (paid in May) Sick Leave: 100% paid sick leave To work in a dynamic, creative and fun place A working environment which is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage
New role working for a software development giant with offices all around the world! Working closely with the slots and live casino teams, you will be responsible for the delivery of high-quality product marketing materials using various methodologies, ensuring that the most effective form of delivery is utilised, relative to the product type and verticals. Responsibilities: Research, design, and prototype new, clear, and easy-to-use marketing material based on product requirements. Be the key communication point between the Design team, Live Casino & Slots Product Marketing Managers to plan, design and deliver impactful creative. Support AAA product launches by working with the Content Manager and Art Director to create impactful content Develop and propose product activations for key events during the year Support local marketing teams with product marketing requirements Requirements: Demonstrable experience in the iGaming industry is a must! Great iGaming knowledge – in particular Slots and Live Casino Experience in briefing, creating storyboards and copywriting Strong writing skills Experience working with the full spectrum of marketing channels If this is something you are interested in, please get in contact today!
About the company: My Client is a leading game developer providing player-favourites to the most successful global brands in the iGaming industry. Powering up new possibilities of play through one single API, my client offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sportsbook and more, available in all major regulated markets, languages and currencies. Driven by a persistence to craft immersive experiences and responsible thrills, their global team consistently deliver best-in-class services with a dedication to create games that players love time and time again. Responsibilities: • Own the local marketing strategy, manage its overall budget and execution • Promote our brand in a premium format in any channels • Manage offline activities such as industry events & customer events end to end –attend conferences, client meetings • Manage social media channels / paid advertising platforms by developing and coordinating an online advertising strategy (banners, editorials, interviews), as well asmaintain the relationship with the third-party advertisers – all in line with compliance & regulations • Create dedicated content for multiple digital channels (e.g. blogs, affiliates, paid media and social media etc.) • Leverage our player social tournaments platform (if applicable) to educate players about our games (B2C focus) Requirements: • Expert in the iGaming industry in Spain • 10+ years experience in marketing in managing large scale / performing teams • Understand our B2B and B2C audiences • Knowledgeable about iGaming products • Well connected within the industry • Strong creative but also analytical skills • Knowledge of paid media / social media platforms, Google analytics • Project management / good time management skills, including prioritizing and scheduling • Understanding of procurement processes & vendor management • Be proactive, friendly, passionate and energetic
Our client an innovative I-Gaming casino games supplier is looking for a Head of Marketing based in Tbilisi, Georgia, to run key events and support the sales team, develop and implement the digital marketing strategy, develop the PR and branding strategy and run the marketing division. Lead the Marketing function , including all aspects of brand and marketing activity Own and develop the brand and marketing strategy, building consensus within the senior team Create, and report against, an agreed marketing budget Develop innovative solutions to out-perform competitors marketing spend and activity Build effective marketing assets including sales materials, in collaboration with wider Commercial team Leadership of the current Marketing team, plus expanding the function with recruitment of new hires Lead the design, implementation and activation of participation at industry events and conferences Create and nurture appropriate relationships, generating advocacy for the clients products and services The idea candidate will not only be able to operate as a senior leader, but also work on the day-to-day operations of a marketing function for a busy B2B company.Required Qualifications & Skills Experience within a senior brand or marketing position, or similar function Experience of leading, managing and creating high-performing teams Significant experience in building brand strategies from the ground up Experience of planning and activating marketing strategies Previous involvement in event planning and activation Experience with PR and other media, particularly global tech and gambling outlets A passion for all things marketing and Casino The role would suit someone who has had experience within the betting and gaming industry, either B2C or B2B.If this is you then please get in touch