With a background in the Events and Marketing industries, I was looking for a new challenge post Covid. I jumped at the chance to join the recruitment team here at Pentasia, where I can take my skills and expertise to new levels.
I specialise in recruiting marketing professionals into the iGaming industry and have really enjoyed the challenges of what is a dynamic and fast paced environment.
I love speaking to new people and finding roles which are perfect for them is something I cannot get enough of! I am an avid football fan and follow AFC Wimbledon home and away!
Our client is one of the fastest growing, specialist iGaming marketing agencies that deliver a range of campaigns to their impressive list of global clients. They are looking for a highly ambitious Account Executive to join their rapidly growing B2B team, who deliver content rich B2B campaigns that feature press releases, interviews, thought leadership articles, video and social media. B2B PR is about creating and maintaining brand awareness for the suppliers of the gaming and sports betting industry – the companies that both create the content, technology and software for the gaming industry and power consumer-facing operators. The role • Strong emphasis on creating a wide range of high-quality content including press releases, thought leadership articles, roundtable features, Q&As and interviews • Media and client liaison including daily communication, weekly calls, and weekly updates • Daily and weekly content idea generation • Compilation of coverage and liaising with clients on the results of our content creation • Support on B2B social media operations; drafting copy and creation of content calendars About you • Press releases, though leadership and social-digital content experience and a passion for writing • Confident communicator and comfortable in client-facing situations/client calls Digitally savvy and IT/computer literate in common programmes, such as Microsoft Office, including Teams, Excel and Word, Zoom, Skype, etc • Educated to degree level or equivalent • Copywriting/journalism/B2B PR experience preferred • Experience / understanding of B2B social media The package • 3 days per week in the office during probation, then more flexible to work from home following completion of probation. • Competitive salary of up to £26,000. • Company pension and bonus scheme • 25 days’ holiday per annum, plus Bank Holidays, and extra days earned with length of service.
The Opportunity: Our client is a leading provider of events and intelligence for the gambling sector, and they are looking for a Commercial Content Executive to join their team in London on a hybrid basis. This is an exciting opportunity for a content creator well-versed in the iGaming industry to step up to a key position as they grow their marketing services offering across multiple product formats, including written, video and audio. You’ll be a lynchpin in their efforts to ensure their clients are the most visible, and most successful brands in gaming. As Commercial Content Executive, you will be working across multiple brands, and they are looking for someone that is as comfortable producing advertorial copy as they are planning and hosting video interviews. There’ll be scope to develop deep-dive products such as white papers, and to plan - or even host - webinars. Most importantly, our client is in search of someone who’s not afraid to get stuck in, try new things, and ultimately enjoy themselves as part of one of the most exciting new ventures in gaming media. About you: A strong writer: There’ll be a lot of writing, so experience and ability are invaluable Industry experience is crucial, and there will be opportunity to leverage this gambling expertise to produce outstanding content As with any writing job, you’ll be working to deadlines, sometimes with tight turnarounds - if you can do this without any dip in quality, you’re a frontrunner for this role! A content marketing mindset: You’ll produce outstanding, optimised content that takes complex concepts and explains them in an engaging way to potential buyers Through your experience, being able to identify the best medium to engage our audiences, whether that’s written, video or audio Someone who can take an idea and run with it, enhancing and expanding on clients’ wishes You’ll also acct as a face of multiple brands, dealing with clients and partners as a key point of contact An independent spirit : The commercial content executive must be able to work autonomously, and on occasion find their own way through complex tasks and campaigns Someone who’s both confident enough to take charge, and humble enough to take advice and feedback (and praise!) Feeling confident enough to try new things, playing a role in developing key concepts and new products, and stepping into the unknown Join a team of problem solvers, who can quickly and efficiently take an issue and find a successful resolution, and our client is looking for more of that quick thinking to enhance the team
Our client is seeking a talented and experienced Chief News Editor to join their team and contribute to their goal of creating the most informative sites in this vertical.Working across primarily 3 websites in Crypto and FinTech, they boast some of the best search rankings in the industry (5+ million visits monthly), competing with many mainstream sites, such as forbes.com. Our client focuses on growth, and giving their audience trustworthy, reliable and informative content, with an emphasis on breaking news, engaging with industry thought leaders and leading the news agenda.If you are knowledgeable about fintech, cryptocurrencies, blockchain technology, and the rapidly evolving world of decentralized finance (DeFi); have a passion for breaking news and delivering engaging stories that capture the attention of readers - you are most certainly in the right place.As Chief News Editor, you'll be covering breaking news, market trends, and emerging technologies, while working closely with the editorial team to ensure all content is accurate, timely, and meets editorial standards. You will be responsible for creating and publishing original news content related to business, fintech and crypto on some of the biggest and best brands.The Role Strategy and implementation of editorial policies and plans Oversight of news/editorial teams and news content production Management of staff, recruitment, budgets Ensure the client builds and maintains a best-in-class news function, including: Researching and producing original news stories related to the fintech/crypto industries, delivered in a timely manner, in line with content/editorial calendars and industry events Conducting interviews with industry experts and key players in the crypto space Monitoring, analyzing, and reporting of market trends, news developments, and regulatory changes related to the fintech/crypto industries Collaborating with other team members, including editors, writers and designers to produce engaging and informative content Acquisition of quality editorial talent to meet the needs of an expanding news operation as part of the wider Finixio media network. Manage and build out existing teams, including putting in place training programmes for continual professional development. About you Demonstrable xperience in an editorial leadership capacity, ideally news/editor in chief Strong knowledge of the fintech / crypto industries Excellent writing and research skills, with a keen eye for accuracy and detail Ability to meet tight deadlines (organizing team to do the same) Strong communication and collaboration skills, with the ability to work effectively in a remote team environment Experience of managing a busy news desk and building editorial teams in fast-paced settings Familiarity with SEO best practices and the ability to optimize content for search engines The Package Attractive salary A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company An entrepreneurial environment where you learn more every day Build an organisation right from the ground up Personal responsibility lots of autonomy Work fully remote 30 days annual leave Market leading remuneration and bonuses + revenue/profit shares available Professional development and ongoing learning
Editor – B2B (iGaming) The most important factors of the role: Grow audience of readers Manage the team, help them build influence in the market Grow the authority of the brand through partnerships Value creation from our North American acquisitions What we’re looking for: A face of the brand There’ll be opportunities to travel, attend conferences and receptions all over the world as much as you’d like You’ll be the go-to person for the big ticket interviews You’ll become an industry thought leader In short, every opportunity to build your industry reputation, we’ll help you take it! A new fountain of knowledge You’ll take full control of the editorial strategy across our client’s B2B portfolio This includes acting as the gatekeeper for quality control, using your industry knowledge and expertise to maintain our client’s leading position in the market Supported with a new technology stack, you’ll have all the tools to develop and manage our news output, with oversight for our long-form content Going forward you’ll play a key role in developing our content calendar, creating unique insights and analysis to drive audience growth across editorial, video, webinars and podcasts Guiding the next generation of industry experts You’ll take charge of a team of three, comprising two journalists and a data specialist, and help them develop professionally as industry reporters and analysts There is also a network of freelancers at your disposal, including experts across the US, Asia, Africa and Europe Applying your strategic brain to key projects Our client has a range of multimedia projects ongoing, and are looking for new thinking as they develop webinars, video content and podcasts Our client has some of the best partnerships in the industry, and they are keen to have you identify and develop the companies you feel can help them provide more to the industry What you will need to have to be successful in this role Experience running B2B media sites in the betting and gaming sector The ability to be a constructive, sensitive and inspiring manager A sub’s eye, and a reporter’s mind A willingness to engage with new concepts and developments No fear of speaking out The ability to manage multiple projects while hitting deadlines If you are interested in this great opportunity, please do get in touch today!
An award winning, cutting edge and innovative online casino brand is looking to hire an experienced Paid Social Marketing Manager to help grow their newly formed performance marketing team in the London office. This brand-new team will serve as an internal agency serving all digital marketing teams across several markets, delivering digital performance marketing plans and targets. Our client is looking for a performance marketer with a proven track record in leading social performance marketing at the highest level within iGaming. The successful candidate will be working with multi-million-pound budgets and will be working closely with internal marketing teams within the business, as well as directly with platforms. Not only are they looking for an expert in paid social, but our client also requires someone with great leadership qualities, who can manage and motivate a team for success, as well as develop the performance marketing team further and take them to new levels. While this is a senior role, there is an opportunity for someone who still understands the platforms with hands on experience to roll their sleeves up to help the team out when necessary. Key responsibilities The setting up, planning, optimizing and reporting back on performance across Paid Social and Meta App Install campaigns The ability to communicate and challenge stakeholders at all levels of the business Delivering and executing monthly, quarterly and annual marketing plans for Meta In App campaigns Identify and test new channels outside of our existing marketing mix in order to add scale to the performance plans Developing, managing and mentoring direct reports, ensuring they are trained correctly and continue to deliver within the required performance parameters of the team . Work closely with internal BI team and in house Marketing Analyst to identify cost saving opportunities and further enhance campaign performance About you Demonstrable experience in the Paid Social field and within the iGaming industry. Experience working for a digital performance agency would be beneficial Experience across all performance marketing platforms with a core focus in Meta platforms Strong leadership skills to maintain team performance. Must understand tagging, tracking and attribution particularly GTM The Package Competitive salary of £50,000 to £55,000 24 days annual holiday, plus additional days after 3 years’ service Work to life balance: 3 days in office, 2 days working from home Annual bonus (after completion of probation) Free private healthcare, life insurance cover and pension after successful completion of probation If you are interested and wish to find about more, please get in contact today!
Our client is a global leading online sports betting and casino operator, and they are looking for an enthusiastic Online Casino Executive to join their growing team! The successful candidate will be responsible for delivering the Casino KPIs under the supervision of the Casino Manager through initiation and execution of promotions and campaigns, player segmentation and analysis, games performance reviews and optimization and assistance or ownership of ad-hoc and ongoing projects. The role Propose, plan, and execute promotions and campaigns with clear objectives to deliver the Casino KPIs working closely with CRM, Marketing and Operations. Perform prior and post campaign analysis to identify areas for improvement, create an effective follow plan and conclusions or take appropriate action. Responsible to optimize and propose various strategies that increase player engagement and website performance. Liaise with Fraud, Payments, CSD and various teams in day-to-day casino related operations and escalations. Works closely with Game providers to maintain a deep understanding of their products according to Pinnacle Casino Strategy and KPIs and build good relationships that help mutual growth. Regularly review games performance and pro-actively highlight any new trends for consideration as well as lobby recommendations for consideration. Investigate and take immediate corrective action to mitigate losses to the business. Assists the Casino team to improve the Casino product, performing user-acceptance-testing of new features and proposing website upgrades that will improve results. Understands the business and marketing metrics in view of casino strategy and works with numbers-driven analytical approach. Understand how Pinnacle campaigns and the Third parties campaign tools operates while being fully aware of player strategies and mechanics. Keep up-to-date with market and industry knowledge and ensure all games offerings and relationships with suppliers are compliant with all relevant regulations. About you Ability to recognize player activities that are either beneficial or detrimental to the business Has strong data-driven and analytical approach Ability to make decisions, present solutions and multitask Self-driven with a positive and hands-on attitude, with strong interpersonal skills Must be methodical, focused and highly organised with good attention to detail A great team player, able to prioritize and work independently with little supervision where needed Demonstrable work experience in online gaming industry. Understanding of online casino bonuses and game products Very good knowledge of Excel and PowerPoint Excellent written and spoken command of English If you would like to find out more please get in contact today!
Our client is one of the world’s biggest online gaming companies, with clients in over 100 countries and are looking for a Regional Manager (Asia) to help support thei continued growth.For this exciting opportunity, the client is looking for someone to leverage their unique brand proposition in order to continue building their footprint in the Chinese Market. The primary purpose of this role is to oversee marketing initiatives in the region, developing new strategies and operational plans for acquisition, retention and engagement of player base. The role Ownership of the Asia marketing strategy and business performance focus in China. Work with the Marketing Chinese team to define detailed marketing plans to target the Chinese market. Drive the product and content localisation to make it suitable for the Chinese market. Develop and execute bonus campaign plans and player communication including campaign briefings, defining customer segments, brainstorming with copy writers and designers, signing off assets and marketing material Manage bonus and marketing budget for China. Work closely with key departments within the business. Pinpoint the payment provision and processing requirements for the markets, working closely with our payments team to drive solutions. Keep up to date with the market (both Chinese and Global), industry knowledge, and all relevant regulations in order to ensure that our game offerings and relationships with the suppliers stay compliant About you Extensive, demonstrable experience in a similar role within iGaming is a must. Excellent knowledge of the Chinese market. Excellent communication, planning and problem-solving skills. Self-driven with a positive and hands-on attitude, team player with strong interpersonal skills. Excellent communication skills in English and Mandarin/Cantonese. Our client is offering a competitive salary package, with the opportunity to work from anywhere in the world! To find out more please get in touch today!
An award winning, cutting edge and innovative online casino brand is looking to hire an experienced Marketing Communications Executive to join the Brand and Communications team to help build and deliver the global marketing strategy. The successful candidate will work directly with internal stakeholders and be responsible for delivering creative for digital and ATL campaigns. They will need experience of working with multiple stakeholders in a fast-paced environment and hands-on experience of managing the end-to-end creative process, primarily on digital marketing, and also direct mail campaigns. This is a unique opportunity for a talented, self-motivated individual looking to gain more experience in TTL campaign marketing. You’ll be joining at an exciting time where the business is growing and entering new markets with huge potential value, which are also extremely competitive. The role: Develop and deliver creative Support the Marcoms Lead to deliver the creative for all global digital product, brand, acquisition & retention campaigns across website, mobile/desktop programmatic, paid and organic social. Initiate and manage the creative brief process for all markets Take all necessary steps to ensure that all campaigns reflect the global brand look and feel and tone of voice making sure there is brand and creative consistency in all output. Planning Support Marcoms Lead on global marketing campaign planning, working with stakeholders in the digital, performance, social and product teams to plan the annual marcomms calendar. Research Support the Marcomms Lead in the delivery of all market research requirements for brands in the UK and other markets as required. Work with Insights agency to scope, cost and deliver the annual brand tracker and on the annual on-boarding survey. Support Marcoms Lead as required to undertake any specific creative research either via TV or other agencies. Direct Mail Define Direct Mail strategy for the upcoming year for Casino and Bingo and review results monthly. About you: Demonstrable experience in a Digital Marketing role with a proven track record in marketing communications. Experience working in a multi-discipline marketing structure where digital channels are used to leverage and benefit from ATL campaigns. Proven experience in developing and executing end to end marketing campaigns A keen interest and knowledge in iGaming Experience in directly working with marketing and creative agencies The package 24 days annual holiday, plus additional days after 3 years’ service Work to life balance: 3 days in office, 2 days working from home Competitive salary Free private healthcare, life insurance cover and pension Fun team socials If you are interested, please get in touch to find out more! This role requires Right to Work in the UK.