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Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
Our Client is a live draw operator based in the UK. They are looking for a Digital and Affiliate manager to run there Live Draw website attract players and affiliate partners to grow the profitability and brand Job Purpose: The key focus of this role is to commercialise the website. Revenue Generation: Ensure the website inventory is understood and drives optimal revenue Ensure that they partner with appropriate 3rd parties to exploit any advertising revenue opportunities for commercial advantage Identify any further commercial opportunities i.e. sponsorship, partner promotions and create compelling opportunities and implement on the website, apps, social platforms Development of Digital Channels: Ensure the website and apps are fit for purpose and meet the needs of the different territories where the products are heavily sold and embedded Ensure that the customer journey and customer experience is clear, optimal and competitive Ownership of website and app new features, testing and promoting to live in conjunction with the 3rd party provider Reporting/ Analytics: Provide a reporting pack on relevant performance of website and apps and affiliate and other revenues (financial, analytics, supplier performance) Provide a reporting pack on social media KPI’s and content performance. Content Management Strategy: Support Marketing Customer Activation Manager to implement a content strategy for the website and apps and social media platforms. The Digital & Affiliate Manager is responsible for the following: All partner deals, terms and conditions, onboarding Reporting and analysis of commercial revenues month by month The roadmap for the website– and how we will develop the website and apps to optimise the customer experience and to onboard new products and features Monthly analytics reporting of the website and apps and social media platforms. Skills and Experience: The successful candidate must: Already have existing affiliate experience and relationships in this industry Be able to demonstrate effective relationship building with new revenue-generating partners to creatively optimise commercial opportunities Possess excellent communication skills to forge effective relationships with 3rd party suppliers, commercial partners and internal departments. If you are looking for a role where you can drive the growth of a successful live draw website and really look at how to grow then please get in touch.
Casino Marketing Manager My client is a leading crypto-based online platform and is currently seeking an experienced and dynamic Casino Marketing Manager to lead the marketing strategy for their crypto casino brand. Position Overview Reporting to the Head of Marketing, you will be entrusted with shaping and executing the marketing strategy for the crypto casino brand. This role necessitates close collaboration with various marketing functions across the global and regional teams to ensure a cohesive and effective approach across all channels. Responsibilities: Develop and implement comprehensive marketing plans to drive sales and engagement. Create a promotional calendar designed to maximise profitability and attract new and existing players. Collaborate closely with acquisition, social media, content, affiliates, media buying, and CRM teams to ensure alignment and synergy in marketing efforts. Analyse marketing performance metrics and utilize data-driven insights to optimise campaigns and strategies. Produce detailed reports on marketing activities and performance for stakeholders. Stay abreast of industry trends and best practices to continually enhance our marketing efforts. Requirements: Minimum of 4 years of direct experience in casino management, preferably within the crypto space. Strong analytical skills with a numbers-driven approach to marketing. Proven experience in creating successful promotions and marketing campaigns. Bachelor's degree in marketing, business, or a related field. Excellent communication skills, with the ability to effectively communicate with stakeholders at all levels. Proficiency in content writing and a high level of proficiency in both written and spoken English. Thorough understanding of online marketing practices and web technologies. Results-driven and committed, with a willingness to go the extra mile to achieve objectives. What We Offer: Fully remote working. Work from Anywhere Discretionary company bonus scheme 25 days of holiday Young working environment Career progression Therefore, if you are an industry professional with 4+ years of experience in casino and crypto space looking to elevate your career then Apply Now or express your interest directly by sending me an email at: chrysavgi.patera@pentasia.com
Japanese Marketing Executive My client is a leading crypto-based online platform and is currently seeking a dedicated Marketing Executive to focus on our Japanese market. Reporting to the Country Manager for Japan, the Marketing Executive will play a crucial role in assisting with the operations and marketing initiatives tailored for the Japanese market. Responsibilities: Assist in the operation of marketing initiatives for the Japanese market. Manage relationships with existing affiliates and reach out to new affiliates and potential collaborators. Oversee social media management in Japanese, ensuring content is culturally relevant and engaging. Create and translate content for promotions, emails, and other marketing materials. Set up CRM campaigns and prepare landing pages tailored for the Japanese audience. Collaborate closely with the Country Manager to ensure marketing activities align with business objectives and target market preferences. Requirements: Knowledge of the industry, including cryptocurrency, sports, and casinos, is essential. Good level of understanding of digital marketing, with direct experience in campaign management, SEO, or copywriting preferred. Native-level proficiency in Japanese language is essential. Exceptional communication skills and fluency in English required. Energetic, customer-focused, and demonstrates a willingness to learn. Highly organised, committed, results-driven, and analytical. Tech-savvy and capable of learning and working with various marketing software. Displays innovative, out-of-the-box thinking. Ability to work flexible hours is a must. What We Offer: Fully remote working. Work from Anywhere Discretionary company bonus scheme 25 days of holiday Young working environment Career progression Therefore, if you are a native Japanese speaker, experienced with different verticals in the iGaming industry and background in digital marketing, campaign management, affiliate, SEO and copywriting then Apply Now or express your interest with me directly at: chrysavgi.patera@pentasia.com
Who will you work for? Innovative company in the digital advertising and iGaming sector. They are seeking an experienced Senior Programmatic Media Buyer with a strong background in using the DSP MediaMath and extensive knowledge in the iGaming industry. The ideal candidate will be responsible for planning, executing, and managing programmatic media buying strategies to maximize the effectiveness of our clients' advertising campaigns. Key Responsibilities: - Develop and implement programmatic buying strategies across various platforms, with a focus on using MediaMath. - Analyze and optimize campaigns to ensure KPIs and ROI goals are met. - Stay updated with iGaming market trends and apply insights to programmatic strategies. - Collaborate with internal teams (e.g., marketing, sales, analytics) to align campaign strategies and goals. - Manage budgets and track spending to ensure efficiency and effectiveness. - Build and maintain strong relationships with media vendors and partners. - Provide insights and recommendations to improve campaign performance and strategies. - Lead, mentor, and develop junior team members. What our client is looking for: - Bachelor’s degree in Marketing, Advertising, or related field. - Minimum of 5 years of experience in programmatic media buying, with proven expertise in using MediaMath. - Strong background in the iGaming industry is essential. - Excellent analytical and problem-solving skills. - Strong communication and presentation abilities. - Ability to work in a fast-paced, dynamic environment. - Proficient in data analysis tools and Excel. - Experience managing and leading a team.
***Exclusive Opportunity*** Position: Head of CRM - Russian or Ukrainian Speaker Work model: Hybrid in Barcelona, Spain ***Relocation assistance provided*** Job Description: Customer Segmentation: Develop and refine customer segmentation strategies to effectively target different customer groups. Retention Campaigns: Design and implement retention campaigns to keep existing customers engaged and loyal to the platform. Acquisition Campaigns: Develop acquisition campaigns to attract new customers to the platform. This involves understanding market trends, competitor analysis, and identifying opportunities to expand the customer base Lifecycle Management: Implement lifecycle management strategies to nurture customers throughout their journey with the company, from onboarding to becoming VIP players. Data Analysis and Insights: Utilize data analytics tools and techniques to analyze customer behavior, identify trends, and derive actionable insights to improve CRM strategies and drive business growth. Personalization: Implement personalization strategies to deliver relevant and targeted experiences to customers across various channels, including email, SMS, push notifications, and in-app messaging. Compliance and Responsible Gambling: Ensure all CRM activities comply with relevant regulations and promote responsible gambling practices. Cross-functional Collaboration: Collaborate with other departments such as marketing, product development, and customer support to align CRM strategies with overall business objectives and ensure a seamless customer experience across all touchpoints. Technology and Tools: Stay updated with the latest CRM technologies and tools to streamline processes, enhance efficiency, and improve the effectiveness of CRM initiatives. Performance Monitoring and Optimization: Continuously monitor the performance of CRM campaigns and initiatives, track key metrics such as customer retention rate, customer lifetime value, and ROI, and optimize strategies based on performance insights. Requirements: Understanding of gaming culture, trends, and player motivations. Excellent verbal and written communication skills. Data-driven decision-making ability. Experience with customer relationship management software. Proven client relationship management experience in iGaming. Creative and out-of-the-box thinking skills Must be fluent in English & have sufficient command of Russian or Ukrainian. ***Portuguese or Spanish is a huge plus*** Therefore, if you are an experienced CRM Manager, looking to take the next step in your career, speak English & Russian or Ukrainian and you are based in Spain or seriously consider relocating there Apply Now OR Email me directly at: chrysavgi.patera@pentasia.com
Our client a growing performance marketing agency specialising in the I-Gaming industry is looking for a native German speaker who has exceptional data skills and is willing to learn new skills. As a User Acquisition performance marketer, you will acquire users for their growing portfolio of iGaming clients in EMEA while leveraging Facebook, Google, TikTok, Apple and other self-serve programmatic ads platforms to scale their UA efforts. You will be responsible for managing UA campaigns daily, optimising creatives, keywords and other campaign parameters. If you have an eye for quantitative online marketing and can manage multiple priorities while delivering outstanding execution, please keep reading On top of some great perks and benefits, you will be working with a top-class leadership team, who can mentor & grow you to the next level and help you gain skills and experience to elevate your career. Key Responsibilities Launch UA campaigns in a systematic manner across Paid Social, Paid Search & other channels to target the right audience with the right messaging (in English and German) Data analyses and ad-hoc reporting that drives user acquisition, retention and monetization for a suite of mobile app products Optimise UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals Creative Concepts; research the market and the target group of users and define creative concepts that can attract more users. If this sounds of interest please get in touch for more details
Our client is looking for a senior PPC Executive to join an established performance marketing team. This team acts as an internal agency to stakeholders around the world to define and deliver against their performance marketing plans. They have a multi-million-pound digital performance budget focused on the UK, Spain, Mexico, Sweden, Ireland, Canada, and LATAM with plans to enter many new markets over the next few years. As a Senior PPC Executive, you will play a pivotal role in optimizing their paid search campaigns across various platforms and countries. Working closely with the Head of PPC, you will contribute to the development and execution of performance marketing strategies to drive growth and maximize ROI. Key responsibilities: Assist in the development and execution of paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms. Collaborate with internal teams to understand business objectives and translate them into actionable PPC initiatives. Conduct keyword research, ad copywriting, landing page creation and testing and ad extension optimization to improve campaign performance. Monitor and analyze campaign performance metrics, such as CTR, CPC, and conversion rates, to identify opportunities for optimization. Implement A/B tests and other experimentation methodologies to refine targeting and messaging strategies. Skills/Experience Required: Proficiency in Google Ads, Bing Ads, and other PPC platforms (i.e Apple/UAC), with a strong understanding of campaign setup and optimization. Experience with keyword research tools, ad testing methodologies, and bid management strategies. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders. Detail-oriented with a focus on accuracy and efficiency in campaign management. Ability to work independently and collaboratively in a fast-paced environment. Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics. If this sounds of interest please get in touch.
Mi cliente se especializa en apuestas deportivas y actúa como operador de juegos en línea con un claro enfoque en brindar un buen servicio tanto para apuestas previas al partido como apuestas en vivo. Ofrecen una gran variedad de deportes y sus mercados de apuestas son muy diversos. Además, ofrecen apuestas deportivas y tienen un casino online y tragamonedas a disposición de sus clientes. Mi cliente busca un Senior VIP Manager que esté basado en Melilla, o al menos que esté allí entre 190 y 200 días al año, para unirse a su creciente equipo de CRM. Serás responsable de la estrategia del jugador VIP y de la coordinación del equipo actual de VIP Manager (actualmente 2 personas). Responsabilidades: Definir estrategia para los jugadores VIP Definir y gestionar presupuesto para los jugadores VIP Responsabilizarse del cumplimiento de KPIS asignados a los VIP Desarrollar y ejecutar planes para jugadores VIP a nivel de conversión, retención y reactivación. Asegurarse del cumplimiento normativo y regulatorio (AML, KYC) de los jugadores VIP. Asegurarse de las políticas de Juego Responsable definidas por el Grupo. Requisitos: 5 años de experiencia en puestos similares Conocimientos de apuestas deportivas y casino Experiencia gestionando un equipo de gestores VIP. Posibilidad de traslado a Melilla. Por favor envía tu CV en inglés!
Japan Country Manager Remote I am looking for an experienced Japanese Country Manager in the iGaming sector. Responsibilities: Full country profit and loss responsibility. Self-starter and quick decision-maker with a proven ability to research, ideate, and execute marketing campaigns with minimal or no resources or supervision (although you will have both at your disposal). Guide the Acquisition team to develop and implement effective and profitable acquisition strategies and assist with Japanese affiliate recruitment and retention, including at physical industry events. Guide the CRM & Promotions teams to shape the local calendar of events and promotions and implement effective retention strategies. Coordinate efforts across multiple internal and external teams to ensure the business targets in your territory are met. Responsible for localisation of products, together with the content team. Provide insight into the local market and competitors. This will include an analysis of the proposition of our key competitors, understanding the gaps and recommending actionable improvements, prioritising them according to impact/cost ratio. Responsible for weekly, monthly & quarterly reporting for your territory across key customer and business metrics. Guide Partnerships team to drive brand awareness through an advanced mix of onsite, offsite and social media marketing communication. If you have the following: - Native Japanese speaker & Fluent in English - Previously worked as a Marketing Manager or ideally Country Manager - Experience in the Japanese market - Experience in the iGaming industry Then what you need to do is Apply or contact me directly at: chrysavgi.patera@pentasia.com
