We're a global people business - the leading recruitment consultancy in iGaming, having placed over 14,000 candidates in casino and sports betting jobs worldwide.
We’re the #01 global leader in iGaming recruitment. Our team of 80+ recruiters deliver a full suite of recruitment services and enterprise talent solutions. Since 2001 we’ve placed 14,000+ candidates in specialist iGaming jobs within the online gambling and sports betting space. As part of The Conexus Group, our global networks within iGaming are unrivalled. Recruiting or expanding? Let’s talk talent!
Hiring specialists of hard-to-reach candidates? You've come to the right place - we're the world's Leading recruitment consultancy for iGaming employers
Expanding or scaling up? Our talent services - including Recruitment process outsourcing (RPO) and project-based services - are a game-changer for growth.
Pentasia believes in building more diverse, equitable and inclusive workplaces. That starts with our own team, a group of 80+ individuals from a wide range of backgrounds and over 20 nationalities. Together, we use our influence to advocate for greater diversity, equity and inclusivity within our industries.
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Pentasia believes in building more diverse, equitable and inclusive workplaces.
My client are seeking a commercially minded, data-driven CRM Cross-Sell Specialist to join the team. This role focuses on converting sports betting and prediction players into highly engaged casino users through personalised journeys, smart segmentation, and behavioural insights. If you excel at turning data into strategy, know how to motivate players with the right bonuses at the right time, and understand what makes US players tick, this opportunity is for you.
Responsibilities:
Own the full cross-sell strategy from Betting/Prediction to Casino
Build structured journeys, incentives, and messaging tailored to US player psychology
Develop automated flows that introduce and convert users into casino sessions
Create a quarterly cross-sell roadmap across major launches (UK, Prediction, Crypto)
Work with BI to identify high-potential cross-sell cohorts based on predictive behaviours
Design bonus-driven cross-sell incentives (missions, rakeback, jackpots, bundles
???????Collaborate with Product, Creative, VIP, and Compliance teams for seamless execution
Requirements:
2–4+ years in CRM, lifecycle marketing, retention, or growth, ideally in multi-product environments
Proven experience designing bonus strategies and managing promotional incentives
Deep understanding of player psychology, with strong insight into US player behaviour
Highly analytical: confident with BI dashboards, segmentation, experimentation, and A/B testing
Hands-on experience with CRM platforms, bonus engines, and automation tools
Ability to turn behavioural data into clear strategies and measurable uplift
Maui Invitational Data Entry Gig – Get Paid to Attend the Maui Invitational (All 12 Games)
Location: Maui, Hawaii
Contract Type: Independent Contractor
Compensation: $1500 for all 12 games + free tickets
Dates: November 24th to 26th
Industry: Sports Data & Analytics
Are you a basketball fan? Are you available to attend and input data for the Maui Invitational?
My client is looking for someone to attend all 12 games of the tournament and record key play-by-play actions, such as made baskets, rebounds, and shooting fouls, using a proprietary iPhone app.
Role Overview:
You’d be inside the stadium collecting real-time data. This role requires focus, accuracy, and solid understanding of basketball flow and rules.
Requirements:
iPhone 12 or newer (iPhone 14+ preferred)
Strong understanding of basketball rules and gameplay
Fast and accurate data entry
Ability to stay attentive throughout multiple games per day
Must be able to attend all 12 games from Nov 24–26
What You Get:
Free access to every game of the Maui Invitational
$1500 total compensation
Opportunity to work on a high-profile sports analytics project
Future assignments for top performers
We'll review basic requirements and, if qualified, you’ll be booked directly with the company's CEO.
My client is transforming customer service across gaming and sports through industry-specific AI, partnering with major operators to deliver intelligent automation that elevates player experience and drives operational efficiency. As they expand their global delivery footprint, my client is seeking a Senior Product Manager to anchor U.S. product operations and help translate vision into execution for their next-generation AI platform.
The Role
This is a hands-on, delivery-focused product leadership position based in the New York / New Jersey area (hybrid model, minimum three days in office). You will coordinate roadmap execution across distributed AI and engineering teams, ensure alignment and quality, and help convert founder-level strategy into tangible product outcomes. Working closely with senior leadership and global engineering teams (US, UK, APAC), you’ll drive prioritization, execution, and release readiness for complex AI-driven products.
Key Responsibilities
Translate strategy into execution: Convert leadership vision into quarterly plans, milestones, and measurable outcomes.
Own roadmap delivery: Manage backlogs, sprint priorities, and release schedules across multi-timezone teams.
Champion product quality: Collaborate with QA and Engineering to meet AI accuracy, reliability, and UX standards.
Monitor AI performance: Partner with Evals/QA teams to track hallucination incidents and model consistency.
Stay customer-aligned: Work with Customer Success and POC teams to integrate customer insights into product decisions.
Drive impact with data: Use performance metrics and AI evaluation data to influence roadmap and prioritization.
Run discovery sprints: Validate new features, integrations, and AI enhancements through structured research and testing.
Report clearly: Provide concise, structured delivery updates and surface risks or trade-offs to leadership.
About You
A structured, execution-focused product leader who thrives in fast-moving environments and is passionate about building scalable AI-driven products.
Requirements
5+ years of Product Management experience (SaaS, gaming, AI, or related tech).
Strong background in agile delivery and cross-functional collaboration.
Experience working with distributed engineering teams across time zones.
Familiarity with QA processes and AI evaluation frameworks.
Data-driven mindset with the ability to translate metrics into product decisions.
Excellent communication and stakeholder-management skills.
Bonus Skills
Experience with CRM, customer service, or messaging-platform integrations.
Interest in iGaming, sports, or AI innovation.
Why Join?
Influence the next generation of AI-powered customer engagement in gaming and sports.
Collaborate with global teams across the US, UK, and APAC.
Work directly with founders and senior technical leaders driving real AI innovation.
Competitive compensation, performance incentives, and potential equity participation.
The candidate experience can have a powerful impact on a company’s reputation. According to PwC’s Future of Recruiting survey, 56% of candidates would discourage others from applying for a role due to bad recruiting practices.
As a consultant here at Pentasia, I’ve witnessed significant changes in how top talent responds to the recruitment experience in the iGaming sector. Attracting exceptional candidates now goes beyond a great job description and competitive pay—it’s about offering a recruitment experience that resonates with their expectations and values.
In PwC’s Future of Recruiting survey, 71% of candidates stated that an employer’s reputation matters more to them than its brand. In the iGaming sector—an industry marked by strict regulations, high customer expectations, and global scrutiny—this insight is particularly significant.