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Role Overview My client is a Toronto based Sweepstakes operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications. You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns. This is a hybrid role based in Toronto, requiring 3 in office days per week. Key Responsibilities Automated Flow Development Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io. Support CRM strategy across the brand with tailored user journeys. In App, Web App & SMS Messaging Plan and deploy targeted in app and web app messages across all major touchpoints. Manage SMS campaigns for audiences without access to push notifications. A/B Testing & Optimization Develop and execute A/B tests to refine messaging, timing, segmentation, and UX. Analyze results and implement data backed improvements. Rapid Flow Deployment Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation. Segmentation & Personalization Create advanced audience segments using behavioral, demographic, and event based data. Personalize message content to enhance relevance and performance. Performance Tracking & Reporting Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders. Continuously optimize flows to improve engagement and ROI. Cross Functional Collaboration Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations. Requirements 3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries. Previous experience in sports betting, online casino, or daily fantasy sports environments. Strong understanding of A/B testing methodologies and statistical best practices. Experience with in app and web messaging ecosystems and tools. Ability to quickly build, modify, and troubleshoot flows based on business needs. Basic ability to write SQL (e.g., SQL Server) queries. Analytical mindset with experience evaluating CRM and engagement metrics. Excellent written communication skills and collaboration abilities. Bonus Points For: Working knowledge of APIs, event tracking, or basic HTML/CSS for template customization. Proficiency with Customer.io, including flow setup, liquid templates, and reporting. What We Offer The opportunity to take end to end ownership of messaging and lifecycle strategy within a fast growing organization. A collaborative, supportive, and remote friendly team environment. Access to professional development and ongoing learning opportunities.  

Our client is seeking a dynamic and experienced Online Manager to oversee and grow their online operation. This strategic role includes operational management, affiliate program development, and acting as the link between their internal competence center and field operations. You will also be responsible for managing the call center, ensuring top-notch customer service and operational performance. Key Responsibilities   Oversee daily online operations to ensure maximum efficiency and performance. Manage and expand the affiliate program, fostering strategic partnerships and driving growth. Serve as the liaison between the competence center and field teams, ensuring clear communication and effective implementation of initiatives. Prepare and submit accurate monthly performance reports to both management and regulatory authorities. Lead and optimize the call center, with a focus on service quality and customer satisfaction.   The role is based In Angola and you will be onsite and need to relocate. Fluent English is a must and any additional knowledge of Portuguese is a bonus. If this sounds like your next role then please get in touch.

Title: Paid Media Specialist Location: Malta (Hybrid) Salary: Up to €55k gross (Dependant On Experience)   About the role Pentasia are supporting a well established international online entertainment company in strengthening their Performance Marketing team with a competent and dedicated Paid Media Specialist. This company operates globally and offers a broad portfolio of digital entertainment products.   Key Responsibilities:  Own daily execution and optimization of paid media campaigns across Google Ads and Microsoft Ads, ensuring reliable delivery, clean tracking, budget control, and continuous performance improvement. Build, launch, optimize, and scale Search campaigns, monitoring bids, budgets, search terms, impression share, and key KPIs (CPC, CPA, CVR, traffic quality). Maintain clean, well-structured accounts, including keywords, match types, negatives, RSAs, extensions, and landing page alignment. Produce clear, decision-oriented performance reporting for management, highlighting results, key drivers, actions taken, and next steps. Support retargeting and programmatic initiatives, including remarketing audience setup, CRM-aligned messaging, and assistance with DSP campaigns when relevant.   Requirements:   1–3 years of hands-on experience in performance marketing or media buying (agency or in-house).  Strong operational expertise in Google Search Ads and Microsoft Ads (Bing)., including account structure, optimization, ad testing, negatives, and budget pacing. Ability to analyze and act on performance KPIs, such as CPA, ROAS, CTR, and CVR. Highly organized and detail-oriented, with professional-level written and spoken English. German language skills are considered an asset.   If you or someone in your network would be interested in the opportunity, please apply or reach out to me over email for more information!  - bryan.enriquez@pentasia.com