We're a global people business - the leading recruitment consultancy in iGaming, having placed over 14,000 candidates in casino and sports betting jobs worldwide.
We’re the #01 global leader in iGaming recruitment. Our team of 80+ recruiters deliver a full suite of recruitment services and enterprise talent solutions. Since 2001 we’ve placed 14,000+ candidates in specialist iGaming jobs within the online gambling and sports betting space. As part of The Conexus Group, our global networks within iGaming are unrivalled. Recruiting or expanding? Let’s talk talent!
Hiring specialists of hard-to-reach candidates? You've come to the right place - we're the world's Leading recruitment consultancy for iGaming employers
Expanding or scaling up? Our talent services - including Recruitment process outsourcing (RPO) and project-based services - are a game-changer for growth.
Pentasia believes in building more diverse, equitable and inclusive workplaces. That starts with our own team, a group of 80+ individuals from a wide range of backgrounds and over 20 nationalities. Together, we use our influence to advocate for greater diversity, equity and inclusivity within our industries.
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Pentasia believes in building more diverse, equitable and inclusive workplaces.
We are seeking an experienced Affiliate Manager to join our Spanish operation, taking ownership of the acquisition, management, and retention of affiliate partners. This is an exciting opportunity for someone looking to lead and grow the affiliate channel, with future potential to build and manage a dedicated team in Spain and support expansion into additional markets.
The ideal candidate will bring a strong mix of strategic thinking, analytical capability, and a hands-on approach. You will be confident driving performance, building long-term partner relationships, and delivering ambitious growth objectives in a fast-paced environment.
Key Responsibilities
Manage the recruitment, onboarding, and retention of affiliate partners
Provide market insights and recommendations on trends and best practices within the Spanish affiliate landscape
Develop and implement strategies to improve affiliate conversion, engagement, and retention
Grow and optimise a portfolio of affiliate accounts to maximise revenue and overall channel performance
Build and maintain strong relationships with partners through regular communication, including email, calls, newsletters, and industry networking
Plan and execute affiliate campaigns across PPC, media buying, and social media channels
Monitor, analyse, and optimise campaign and channel performance using a data-driven, ROI-focused approach
Identify new partnership and growth opportunities while continuously improving the performance of existing affiliates
Ensure all affiliate activity complies with local regulations and industry standards
Requirements
Minimum 3 years’ experience in affiliate marketing, preferably within the iGaming sector
Strong understanding of:
Affiliate acquisition and growth strategies
SEM, including keyword research, optimisation, and campaign analysis
Landing page optimisation and conversion rate improvement
Excellent negotiation, communication, and relationship management skills
Hands-on experience with affiliate platforms such as NetRefer, Mexos, or MyAffiliates
Strong working knowledge of Google Analytics
Experience using reporting and visualisation tools such as Looker Studio (Google Data Studio) or Power BI
Ability to interpret data, analyse performance, and track key digital marketing KPIs
Experience managing budgets and working with agencies and media partners
Advanced Excel skills
Strong analytical mindset; experience with statistics or BI tools would be advantageous
Self-motivated, proactive, and collaborative team player
Professional level English (minimum B2, assessed during the interview process); additional languages are an advantage
Studio Content Specialist
Location: São Paulo - Hybrid
Overview
We are seeking a Studio Content Specialist to join a leading iGaming business in São Paulo, acting as the key content representative for one or more game Studios within the Revenue team. This role is focused on driving stronger commercial performance across the slot portfolio through content planning, launch coordination, market insight, and performance analysis.
You will work closely with internal commercial teams, operators, and Studio partners to ensure game releases are positioned effectively across relevant markets, while helping shape content strategy based on player trends, operator objectives, and commercial opportunities.
This is an excellent opportunity for someone with strong iGaming knowledge, particularly within casino and slot content, who enjoys combining analytical thinking, stakeholder management, and commercial decision-making in a fast-paced environment.
Key Responsibilities
Support the successful launch and distribution of new slot games across relevant operators and markets
Coordinate launch planning activities, ensuring all operational and commercial requirements are delivered on time
Analyze game performance, player trends, and market intelligence to identify growth opportunities and content gaps
Provide actionable recommendations based on KPIs, operator feedback, and commercial performance data
Act as the main point of contact for day-to-day Studio content matters internally and externally
Collaborate closely with Commercial, Revenue, and Studio teams to improve content planning and portfolio performance
Support roadmap discussions and adapt launch strategies based on market relevance and operator objectives
Present gaming products effectively to both internal stakeholders and external partners
Build strong relationships with operators, Studios, and cross-functional teams
Represent assigned Studios at industry events, conferences, and customer meetings when required
Must-Have Requirements
Minimum 2 years of experience within the iGaming industry or a related commercial/content-focused role
Strong understanding of online casino products, particularly slot content
Experience analyzing KPIs, market trends, and commercial performance data
Ability to translate data insights and customer feedback into practical business recommendations
Excellent stakeholder management and communication skills
Experience coordinating multiple projects and stakeholders simultaneously
Fluent English communication skills
Commercial mindset with strong attention to operational detail
Ability to work collaboratively across Commercial, Revenue, and external partner teams
Nice to Have
Experience working with game providers, Studios, or casino operators
Previous exposure to game launch planning or content distribution strategies
Understanding of roadmap planning and portfolio optimization
Additional language skills
Knowledge of compliance and regulatory requirements within iGaming
Profile
Passionate about gaming products and market trends
Analytical and commercially driven mindset
Strong relationship-building and communication skills
Self-motivated, proactive, and highly organized
Comfortable operating in a fast-paced and collaborative environment
Able to balance strategic thinking with hands-on execution
Interested in shaping content performance and commercial success across multiple markets
My client is a Toronto based Crypto Sportsbook operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of their customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications.
You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns.
This is a hybrid role based in Toronto, requiring 3 in office days per week.
Key Responsibilities
Automated Flow Development
Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io.
Support CRM strategy across the brand with tailored user journeys.
In App, Web App & SMS Messaging
Plan and deploy targeted in app and web app messages across all major touchpoints.
Manage SMS campaigns for audiences without access to push notifications.
A/B Testing & Optimization
Develop and execute A/B tests to refine messaging, timing, segmentation, and UX.
Analyze results and implement data backed improvements.
Rapid Flow Deployment
Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation.
Segmentation & Personalization
Create advanced audience segments using behavioral, demographic, and event based data.
Personalize message content to enhance relevance and performance.
Performance Tracking & Reporting
Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders.
Continuously optimize flows to improve engagement and ROI.
Cross Functional Collaboration
Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations.
Requirements
3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries.
Previous experience in sports betting, online casino, or daily fantasy sports environments.
Strong understanding of A/B testing methodologies and statistical best practices.
Experience with in app and web messaging ecosystems and tools.
Ability to quickly build, modify, and troubleshoot flows based on business needs.
Basic ability to write SQL (e.g., SQL Server) queries.
Analytical mindset with experience evaluating CRM and engagement metrics.
Excellent written communication skills and collaboration abilities.
There’s an alternate reality in which India is the online gambling capital of the world. Its huge population and clear desire for gaming could support a flourishing industry backed by secure and stable regulations. The reality, however, is far more complex.
Complex equations and statistical models might not sound to most people like the most entertaining thing in the world, but without it, iGaming content would be a hell of a lot more boring.
No one wants to play a game where you always win or always lose, or where the potential gameplay options are boring and one note.
If you’re going to avoid that, you need experts in mathematics.
Many operators would, if they’re honest, rather do without gambling affiliates. There are clear risks to outsourcing marketing and the lack of direct control over the messaging for your company can be disconcerting.