We're a global people business - the leading recruitment consultancy in iGaming, having placed over 14,000 candidates in casino and sports betting jobs worldwide.
We’re the #01 global leader in iGaming recruitment. Our team of 80+ recruiters deliver a full suite of recruitment services and enterprise talent solutions. Since 2001 we’ve placed 14,000+ candidates in specialist iGaming jobs within the online gambling and sports betting space. As part of The Conexus Group, our global networks within iGaming are unrivalled. Recruiting or expanding? Let’s talk talent!
Hiring specialists of hard-to-reach candidates? You've come to the right place - we're the world's Leading recruitment consultancy for iGaming employers
Expanding or scaling up? Our talent services - including Recruitment process outsourcing (RPO) and project-based services - are a game-changer for growth.
Pentasia believes in building more diverse, equitable and inclusive workplaces. That starts with our own team, a group of 80+ individuals from a wide range of backgrounds and over 20 nationalities. Together, we use our influence to advocate for greater diversity, equity and inclusivity within our industries.
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Pentasia believes in building more diverse, equitable and inclusive workplaces.
Seeking a talented CRM Sportsbook Manager to play a key role in driving retention, engagement, and betting activity across our sportsbook offering. As CRM Sportsbook Manager, you will be responsible for delivering timely, data-driven campaigns aligned to the sporting calendar, odds movements, and customer behaviour.
Responsibilities
Plan and execute daily, event-driven CRM campaigns across email, SMS, push notifications, and onsite messaging, focused on key sporting events, live betting opportunities, and promotional activity.
Own customer communications around major fixtures, tournaments, and in-play moments to maximise engagement and betting frequency.
Collaborate with CRM Operations to build detailed campaign briefs tailored to sportsbook audiences, including segmentation by sport, league, and player preferences.
Act as the creative lead for sportsbook CRM, ensuring all offers (free bets, odds boosts, bet-and-get, etc.) are compelling, relevant, and aligned with trading and commercial objectives.
Develop and implement retention strategies specific to sportsbook users, including lifecycle campaigns, reactivation flows, and VIP engagement.
Work closely with Trading and Content teams to align messaging with odds, markets, and key events.
Use CRM tools to deliver highly targeted, personalised campaigns based on betting behaviour, recency, frequency, and value.
Test all campaigns thoroughly, ensuring accuracy of odds, links, and promotional mechanics before launch.
Monitor live campaigns during major sporting events and optimise in real-time where needed.
Analyse campaign performance (stakes, turnover, active days, retention) and provide actionable insights to the Head of CRM.
Implement A/B testing strategies across messaging, offers, and timing to continuously improve performance.
Ensure seamless customer journeys from communication to bet placement, minimising friction and errors.
Support onsite merchandising by highlighting key matches, boosted odds, and trending markets.
Stay up to date with the sporting calendar, competitor activity, and industry trends to inform campaign planning.
Education
Bachelor’s degree preferred.
The ideal candidate will have:
At least 2 years’ experience in CRM or marketing, ideally within sportsbook, gaming, or a fast-paced digital environment.
Strong understanding of sportsbook mechanics (odds, markets, bet types, promotions).
Experience with CRM segmentation, lifecycle planning, and event-based campaigns.
Excellent communication skills with the ability to write compelling, action-driven sportsbook copy.
High attention to detail, particularly when working with time-sensitive and odds-based content.
Familiarity with CRM platforms such as Customer.io (or similar tools).
A passion for sports and a strong awareness of major leagues, tournaments, and betting trends.
Analytical mindset with experience interpreting campaign and player data.
Ability to thrive in a fast-paced, real-time environment, especially during live sporting events.
Proactive, organised, and highly motivated, with a continuous improvement mindset.
Experience working with trading, product, or analytics teams is a strong advantage.
Enthusiasm, energy, and a results-driven approach to maximising player engagement and revenue
A successful iGaming business is looking to hire within it's Technical Compliance Team.
This is a full time position working on a hybrid basis in great offices on Malta.
The role of Technical Compliance Officer will be responsible for;
Hold the Internal Audit Key Function for the Group’s MGA licences
Coordinate, process, and monitor certification/audit licence obligations for established and new regulated i-gaming markets
Conduct routine and surprise internal audits of gaming operations to ensure adherence to online gaming laws and regulations and present findings to the audit and risk committee, ensuring transparency without direct involvement in implementing corrective actions
Communicate effectively and develop strong relationships with regulatory authorities, internal and external auditors
Work closely and collaboratively with other key stakeholders internally and externally in the regulatory landscape
Stay up to date with regulatory development and best practice in compliance control within and outside of the company
Identify, document, and increase efficiencies of business processes to align with compliance requirements and comply with regulations in relevant jurisdictions
Maintain knowledge and assist in keeping an up-to-date and accurate library/database of regulatory standards and licenses
Support regulatory audits and gap analysis sessions and provide management with detailed reports on findings
Any other ad-hoc duties that may be required
Expertise Required;
Specific work experience in one or both of the following: Internal/External Auditor and/or Compliance role
Experience with auditing standards and/or gaming regulations
Analytical skills with a highly developed sense of curiosity
Strong interpersonal skills, efficient networker, and collaborative team player
Excellent report writing skills
Advanced computer skills in MS Office (Excel, Outlook, PowerPoint) as well as Jira and Confluence
High-level interpersonal skills and problem-solving skills
High sense of ownership and desire to improve their skills
Excellent command of both spoken and written English
A certification in internal audit (CIA) and/or systems audit (CISA) is advantageous.
Benefits include;
A competitive and attractive salary up to 55,000 Euros
Private health insurance
Annual wellbeing benefit allowance
A weekly breakfast
Social events for building strong relationships with colleagues
This is an excellent opportunity to work with a specialised team in a growing, regulated iGaming business.
Our client is looking for a Sportsbook growth specialist to work in their offices in Madrid. You will have proven experience in the online gambling , with a strong emphasis on campaign impact and optimization.
Key Responsibilities
Plan, execute and optimize sportsbook promotional campaigns (free bets, odds boosts, bet & get, acca insurance, etc.)
Own the performance of campaigns, ensuring a strong balance between player engagement and profitability
Analyse player behaviour and betting activity to identify growth opportunities across the lifecycle
If you can work in the offices in Madrid and bring passion and knowledge of sportsbook marketing campaigns then please get in touch.
Many operators would, if they’re honest, rather do without gambling affiliates. There are clear risks to outsourcing marketing and the lack of direct control over the messaging for your company can be disconcerting.
It’s never been more challenging to be an online gambling operator than in 2026. Whether you are expanding into the shrinking number of high-potential new markets globally or attempting to carve out a market-share in one of the many established regulated environments, competition is fierce.
New data gathered by Pentasia and iGB shows that 2025 was the first year that the deployment of AI in gambling businesses started to make a noticeable impact on the way in which these companies approach staffing strategy.