March 12, 2025
As iGaming continues to evolve, the demand for tech and data talent remains strong. The iGB Pentasia Salary Survey 2024 highlights the critical need for roles such as frontend developers, BI developers, and data scientists, with specialised skills in web3, crypto, and data algorithms emerging as particularly sought after. As iGaming companies integrate new technologies and leverage data for innovation, attracting and retaining this talent has become paramount to maintaining competitive advantage.
For HR leaders and C-suite executives, the challenge is twofold: securing top-tier talent in a fiercely competitive market and ensuring that their workforce is aligned with the future needs of the industry. Here, we explore actionable strategies to address these challenges and position your organization for success.
Winning the Competition for Tech Talent
Identifying and Attracting Niche Skills
Finding individuals with expertise in emerging technologies like web3 and crypto requires a targeted approach. Companies should identify specific skill gaps and focus recruitment efforts accordingly. Collaborating with industry specialist human capital and recruitment providers can provide access to global talent pools, especially for niche roles that are in high demand but short supply.
The competition for tech and data talent extends beyond the iGaming industry, with tech giants and startups also vying for these professionals. To stand out, iGaming companies must highlight the unique opportunities they offer, such as the chance to work on innovative projects at the intersection of gaming and blockchain or to shape the future of an industry undergoing rapid transformation. A compelling employer brand and a seamless candidate experience are critical to attracting top talent in this environment.
Retention strategies are equally important. Offering career development opportunities, such as specialised training in emerging technologies and clear pathways for advancement, can help keep your tech and data professionals engaged. Flexible work arrangements, recognition programs, and a strong focus on work-life balance also contribute to a positive employee experience, reducing the risk of attrition.
Strategic Alignment: Preparing for the Future
The pace of technological advancement demands that organisations prioritise the development of skills most critical to their long-term strategy. For instance, investing in talent with expertise in data algorithms and blockchain can position a company to capitalise on trends like personalised gaming experiences and secure, transparent payment systems.
To ensure adaptability, businesses must create a culture of continuous learning. Encouraging employees to pursue certifications, attend industry conferences, and participate in knowledge-sharing sessions can help them stay ahead of the curve. Building a workforce that is agile and future-ready is essential for staying competitive in a rapidly changing market.
An innovation-driven culture is key to thriving in the tech and data space. Companies should empower teams to experiment, take calculated risks, and develop new ideas. Providing the necessary resources—whether through dedicated innovation labs or collaborative tools—can inspire creativity and drive the development of cutting-edge products and services.
Compensation and Benefits: Attracting and Retaining the Best
Offering market-aligned salaries is non-negotiable in the race for top talent. Insights from salary benchmarking tools, such as the iGB Pentasia Salary Survey, can help companies structure compensation packages that meet or exceed industry standards. Performance-based incentives, such as bonuses tied to innovation milestones, can further enhance your offer.
Compensation isn’t just about money. Non-monetary benefits, such as professional development opportunities, flexible working options, and wellness programs, play a significant role in attracting and retaining tech and data talent. These professionals often prioritise growth and autonomy, making these incentives invaluable.
In many cases, the only way to compete for top tech and data talent is to embrace fully remote work. Offering fully remote roles not only widens the talent pool but also demonstrates an organisation’s adaptability to modern work trends, making it more attractive to high-demand candidates.
The Path Forward: Building a Competitive Workforce
The continuing demand for tech and data talent represents both a challenge and an opportunity for the iGaming industry. By implementing targeted talent acquisition strategies, creating a culture of innovation, and aligning skills development with long-term goals, organisations can secure the expertise needed to drive success.
At Pentasia, we specialise in helping businesses navigate these complexities. From Recruitment Process Outsourcing (RPO) solutions to strategic workforce planning, our expertise enables organisations to attract, retain, and empower the talent that fuels innovation.
Contact us to learn how we can help your company bridge the gap between technology and emerging market trends, ensuring a competitive advantage in the dynamic iGaming industry.