Alex Francis.
Head of LATAM
Originally from the West Midlands, I have lived in many places all over the world.
A degree in Marketing, bilingual with Spanish, a trained rescue diver and ex luxury yacht crew – I’m very lucky to have such a wealth of global life experiences.
My background is in high end hospitality & services as working with people is something I’ve always enjoyed. Working in recruitment means I’m able to combine my business education with passion for people to help improve their working environment. It makes it that extra bit rewarding to see people flourish in new roles!
Latest Alex Francis Jobs.
Payroll Manager
Posted 3 days ago- Brazil
- Circa R$15,000 (negotiable)
As a Payroll Manager, you are responsible for ensuring accurate and compliant payroll processing for all CLT employees. This involves managing all aspects of payroll, including tax deductions, benefits, and statutory compliance, while maintaining employee records and generating reports. Key Responsibilities: Payroll Processing: Managing the end-to-end payroll process, including calculations, deductions, and payments. Ensuring timely and accurate payroll processing, adhering to deadlines. Handling payroll-related transactions, including salaries, benefits, and taxes. Compliance: Staying up-to-date with Brazilian labor laws, tax regulations, and social security requirements. Ensuring compliance with all applicable legal and regulatory requirements. Managing statutory filings and reporting. Data Management: Maintaining accurate payroll records and employee data. Ensuring data integrity and confidentiality. Managing payroll systems and software. Reporting and Analysis: Generating payroll reports for management and stakeholders. Analyzing payroll data to identify trends and discrepancies. Reconciling payroll accounts. Stakeholder Management: Collaborating with HR, finance, and other departments. Responding to employee inquiries and resolving payroll-related issues. Managing relationships with external payroll vendors. Process Improvement: Identifying opportunities to improve payroll processes and efficiency. Implementing best practices and automation tools. Required Skills and Qualifications: Strong knowledge of Brazilian payroll laws and regulations. Experience with payroll software and systems Proficiency in Microsoft Excel or Google Sheets. Excellent analytical and problem-solving skills. Strong attention to detail and accuracy. Effective communication and interpersonal skills. Proficient in the English language Bachelor's degree in accounting, finance, human resources, or a related field.
Digital Marketing (with Events) Manager
Posted 6 days ago- Brazil
- Circa R$18,000
From our humble beginnings in 2009 with informal meetups in London pubs, a Pentasia client has evolved into an events, media, tech and entertainment global powerhouse. They now unite the brightest minds from the casino, sports betting, marketing, and fintech industries and create transformative experiences that drive innovation. Our client organizes industry-defining events and gatherings in iconic destinations such as Lisbon, Florida, Rio de Janeiro, London, Toronto, Las Vegas, Barcelona, Malta, and Tbilisi. The events attract a yearly delegation of 100,000 decision-makers and innovators who come together to drive their industries forward. But this isn’t just hosting game-changing events — our client is also a key player in media, entertainment, and tech. They deliver timely news, insights, and trends to the gaming and fintech industries through our respected publications, podcasts, and digital platforms. The events feature celebrity keynotes from icons like Tony Hawk and Sir Tim Berners-Lee, as well as the now-famous INFINITY parties headlined by world-renowned DJs such as Afrojack, Steve Aoki, Don Diablo, Miss Monique, Dubdogz, and Darude. They have developed our own state-of-the-art event app and community platform, SBC Connect, through our in-house tech team, which allows us to host digital conferences for delegates around the world. About the opening. The 10-person marketing department plays a crucial role in driving and supporting the continuing growth and premium positioning. The team is responsible for defining the offering to optimally meet the industry’s evolving needs while ensuring maximum awareness, preference, conversion, and loyalty among its target audiences worldwide. With an expanding portfolio of events and media, the marketing team is evolving to meet new challenges. This role presents an exciting opportunity to take ownership of high-impact digital marketing initiatives, drive brand awareness, and shape regional presence in the LatAm gambling and gaming industry. The Digital Marketing Manager, LatAm will work closely with the VP Marketing - Americas, the Marketing Manager (Americas), and the 8-person European marketing team, while also collaborating across departments to ensure strategic alignment. The position demands a strategic, independent, and results-driven professional who can develop and execute marketing strategies, drive engagement, and measure impact. Key Responsibilities CRM & Marketing Automation Optimise and enhance marketing automation, and lead generation through HubSpot - in collaboration with Digital Marketing Director Develop, execute, and track email marketing campaigns to generate leads and promote event attendance. Analyse email marketing performance metrics, providing actionable insights and implement ongoing refinements and optimizations - to improve that performance Event Marketing & Lead Generation Take ownership of achieving set ticket sales targets for Events in Brazil and LatAm. Develop, drive and implement marketing output and campaign elements - suitable for regional target audiences with the goal to generate quality and verified business leads Apply regional and cultural knowledge and understanding to the development of marketing strategies and communication to optimise engagement and retention for relevant geo-specific audiences Provide marketing and communication coverage and promotion around key networking meetups and industry gatherings Social Media & Content Strategy Manage all Brazilian social media channels (Instagram, LinkedIn, WhatsApp, TikTok) and output with a year-round content calendar Create and schedule posts in Brazilian Portuguese, engage with followers, and manage online communities. Work with the content marketing team to help tailor and refine messaging to Brazilian audiences for implementation across all digital marketing channels Monitor social media trends and competitors' digital strategies, making campaign recommendations. Copywriting & Content Creation Write compelling, localized marketing copy for a variety of channels, including email campaigns, website content, social media posts, event brochures, and press releases. Develop targeted messaging for different audience segments within the industry, including primary stakeholders like operators, affiliates and suppliers. Ensure all written materials align with brand voice and tone while resonating with relevant (Brazil / Latam) audiences. Adapt content strategies to reflect regional trends and cultural nuances, optimizing engagement and conversions. Collaborate with designers and multimedia teams to create engaging marketing assets. In collaboration with Content Marketing team - help analyze content performance and refine strategies based on engagement and conversion metrics Media Partnerships & Advertising Support UK-based media partnerships manager with coordination and communication with media partnerships in Brazil and Latam Monitor competitor digital and above-the-line advertising activities and recommend strategic responses. Event Representation & Networking Contribute suggestions and input to a 12-month event calendar for industry trade shows, conferences, and association meetings. Attend industry events across Brazil alongside the Brazilian sales and relationship team - with the purpose of increasing regional industry and stakeholder understanding and keep tabs on competitor strategies and activities Establish and maintain strong relationships with media partners, government entities (TurisRio, Government Rio), and key industry stakeholders. An ideal profile might look like: Extensive knowledge of the Brazilian market and regional audience groups, including cultural and audience-specific engagement and behavior patterns as well as regulatory nuances impacting marketing strategies Proven experience in digital marketing, particularly within the gambling/iGaming industry (preferred). Strong project management skills, capable of independently driving marketing initiatives. Exceptional copywriting skills, with the ability to craft persuasive, engaging, and localized content for multiple channels. Ability to develop and tailor communication channels, messaging strategies, and audience segmentation. Experience in mapping and driving strategies while also handling hands-on campaign execution. Ability to analyze audience segments, including operators, affiliates and suppliers, as well as tailor communication accordingly. Strategic mindset: able to advise on marketing strategies, challenge assumptions, and make data-driven recommendations. Excellent communication and relationship management skills to build strong industry partnerships. Native Brazilian Portuguese speaker with excellent business level English; Spanish proficiency is a strong advantage. Why this opening? Imagine working on an event that attracts 30,000 participants and features leaders from the worlds of sports, technology and marketing in the best venue in the world. Imagine bringing the latest news and analysis to global decision-makers running the biggest names in the industry. Within my clients business they’re passionate about what they do — and they’re looking for people who share that passion. With 140 talented professionals spread across Europe, North America, Latin America and beyond, we’re a global team united by a shared goal: to lead and inspire. Your Future, Our Growth We’re growing fast. Whether it’s launching new initiatives like the Affiliate Leaders community or the iGaming Daily podcast, or expanding our events into new markets, we’re always pushing boundaries. And with this growth comes opportunity. As they continue to expand, we need forward-thinkers, innovators, and go-getters to help drive forward.
VP of Casino
Posted 36 days ago- Brazil
- Circa R$45,000
Our client, a legally authorized casino operator in Brazil, is seeking an experienced Vice President of Casino to lead and oversee all aspects of its online casino operations. This is a senior leadership role requiring a strategic, hands-on professional with a deep understanding of the online casino industry, supplier management, team leadership, and product innovation. The VP of Casino will play a crucial role in shaping the company’s strategy within Brazil’s newly regulated market, ensuring compliance while driving growth, engagement, and profitability. Key Responsibilities Strategic Leadership & Growth Define and execute the overall strategy for the casino vertically in alignment with company objectives. Develop and implement innovative plans to drive acquisition, retention, and revenue growth. Monitor market trends, competitor activity, and regulatory updates to keep the company at the forefront of the industry. Assist in the development of tournaments, promotions, bonus definitions, campaigns, and game prioritization. Casino Product & Supplier Management Oversee the development, optimization, and performance of casino games and platform features. Manage relationships with third-party providers, negotiating commercial agreements to ensure the best offerings and profitability. Collaborate with internal stakeholders (marketing, compliance, tech, data and finance) to optimize the casino product portfolio. Ensure seamless integration of new suppliers and products while maintaining an outstanding user experience. Team Leadership & Operations Build, lead, and mentor a high-performing casino operations team. Establish key performance indicators (KPIs) and ensure the team meets business objectives. Foster a data-driven culture to improve decision-making and customer experience. Work closely with risk and fraud teams to ensure responsible gaming and security measures. Compliance & Market Adaptation Ensure all operations align with Brazil’s new gaming regulations. Work with legal and compliance teams to implement policies that maintain the highest industry standards. Represent the company in discussions with industry stakeholders, and key partners. Skills & Qualifications Proven experience in a senior casino management role within the online gaming industry. Deep knowledge of online casino operations, including product management, game suppliers, and regulatory frameworks. Strong leadership skills with a track record of building and managing successful teams. Expertise in supplier management, contract negotiations, and commercial optimization. Solid understanding of marketing, customer retention, and player engagement strategies. Data-driven mindset, with experience leveraging analytics to optimize product performance. Fluent in Portuguese and English (both written and spoken). Ability to work remotely while effectively managing operations and teams across different locations.
Operations Manager
Posted 43 days ago- Sao Paulo
- Circa $R28,000 - $R32,000
Department: Operations Position Type: Hybrid in Sao Paulo Reports to: Country Manager The Operations Manager plays a pivotal role in driving operational excellence across all areas of the business in Brazil. This position is responsible for ensuring that the company has the necessary resources, processes, and strategies in place to function efficiently and scale effectively. We are looking for a dynamic and results-driven leader who thrives in a fast-paced, high-growth environment. The ideal candidate is forward-thinking, proactive, and takes ownership of challenges, always seeking to optimize and enhance operations. They must have a problem-solving mindset, the ability to identify inefficiencies, and the drive to implement strategic solutions that improve performance. This role requires someone with strong leadership skills, excellent business acumen, and the ability to coordinate multiple departments while maintaining high operational standards. The ideal candidate will be comfortable making data-driven decisions, adapting to evolving business needs, and fostering a culture of continuous improvement. Key Responsibilities Strategic Planning & Execution Work closely with the Head of Operations LatAm and Brazil Country Manager to develop and execute strategic operational initiatives. Continuously analyze business operations, identify bottlenecks, and proactively implement solutions that improve efficiency and scalability. Take ownership of cross-functional projects, ensuring alignment with broader business objectives and long-term growth plans. Lead initiatives to streamline processes, reduce costs, and enhance operational effectiveness. Operational Efficiency & Process Optimization Oversee the day-to-day running of business operations, ensuring that all processes are running smoothly, efficiently, and effectively. Evaluate current operational procedures and actively seek opportunities for improvement, implementing new workflows where necessary. Develop and implement best practices that drive productivity and reduce inefficiencies across departments. Act as a problem solver—anticipate operational challenges and develop innovative solutions before they impact the business. Customer Experience & Service Excellence Lead and refine customer support operations to enhance satisfaction, retention, and brand reputation. Establish and monitor key performance indicators (KPIs) to measure the effectiveness of customer service teams, ensuring an outstanding experience. Work cross-functionally with customer-facing teams to ensure the company delivers best-in-class service and quickly resolves pain points. Policy Development & Compliance Develop, implement, and oversee company policies and operational guidelines to ensure business continuity and legal compliance. Ensure full adherence to Brazilian regulatory and legal requirements, keeping the company ahead of any legislative changes. Establish internal auditing procedures to mitigate risks and ensure transparency in all operational processes. Vendor & Stakeholder Management Build and maintain strong relationships with external partners, vendors, and suppliers, ensuring service agreements align with business objectives. Negotiate contracts, evaluate supplier performance, and ensure vendor partnerships drive cost-effective and high-quality outcomes. Data-Driven Decision Making Gather, analyze, and interpret operational data and performance metrics, providing leadership with actionable insights. Implement data-backed strategies that improve efficiency, optimize costs, and drive sustainable growth. Develop a culture of continuous improvement, where decisions are made based on analytical findings and measurable outcomes. What We’re Looking For Required Experience & Skills Proven experience as an Operations Manager or in a similar leadership role within a fast-paced business environment. Strong leadership and organizational skills, with the ability to manage multiple stakeholders and projects simultaneously. Exceptional problem-solving and analytical abilities—someone who thrives on finding solutions, optimizing workflows, and eliminating inefficiencies. Forward-thinking mindset with a go-getter attitude, willing to take initiative and drive change. Excellent communication and interpersonal skills, capable of working with senior leadership and cross-functional teams. Strong business acumen and a deep understanding of key operational drivers, KPIs, and industry best practices. Solid knowledge of Brazilian regulatory procedures and legal compliance. Proficiency in Microsoft Office, Google Suite, and data analysis tools.
Financial Controller
Posted 50 days ago- Brazil
- Local and comp
Financial Controller Location: [Company Location] Department: Finance Reports To: CFO/Finance Director A Pentasia client is a dynamic and fast-growing company operating in the iGaming and casino sector. We are seeking a talented and detail-oriented Financial Controller to join our finance team and help drive financial performance, cash flow management, and strategic planning. The Financial Controller will be responsible for overseeing financial operations, ensuring compliance with financial regulations, and optimizing cash flow. This role requires strong analytical skills, a deep understanding of financial reporting, and hands-on experience in managing accounts payable and receivable. A background in the iGaming or casino industry is highly preferred. Key Responsibilities: Oversee the preparation of financial statements, management reports, and forecasts. Monitor and manage company cash flow, ensuring financial stability and liquidity. Develop and implement financial controls and procedures to enhance efficiency. Handle accounts payable and receivable, ensuring timely processing and reconciliation. Assist in budget planning, financial modeling, and cost analysis. Ensure compliance with local and international financial regulations and tax laws. Collaborate with internal teams to streamline financial operations. Provide insights and recommendations for financial decision-making. Work closely with external auditors, banks, and financial institutions. Analyze key financial metrics and provide regular performance updates to senior management. Requirements: Bachelor’s degree in Finance, Accounting, or a related field. Professional certification (ACCA, CIMA, CPA) is a plus. 3-6 years of experience in a financial control or management accounting role. Experience in the iGaming, casino, or online gaming industry is a huge advantage. Strong knowledge of financial regulations, reporting standards, and compliance. Proficiency in financial software and ERP systems. Excellent analytical and problem-solving skills. Strong communication and leadership abilities. Ability to work in a fast-paced environment and manage multiple priorities. Benefits: Competitive salary and performance-based bonus. Health and wellness benefits. Opportunity to work in a fast-growing, dynamic industry. Career development and training opportunities. A collaborative and innovative work environment.
Operations Manager
Posted 50 days ago- Bogata
- Up to $15M Colombian Peso
Job Title: Operations Manager – Colombia & Peru Department/Group: Operations Location: Bogotá, Colombia Salary Range: up to COP 15,000,000 Position Type: Hybrid Reports to: Country Manager Purpose of the Role The Operations Manager will drive operational excellence across all areas of the business in Colombia and Peru. This role is responsible for ensuring that the necessary resources and procedures are in place to support the company’s strategy and ensure smooth business operations in both markets. You will coordinate multiple departments across both countries, ensuring they have the required personnel and development plans to operate effectively, providing guidance and coaching where needed. The ideal candidate will have experience managing multiple projects, budgets, and stakeholders in a high-volume, fast-paced environment. We are looking for a strong leader who can implement processes and efficiencies to optimize business operations and contribute to long-term success. Key Responsibilities Collaborate with the Head of Operations LatAm and Country Managers for Colombia and Peru to set strategic goals and execute aligned operational activities. Oversee the day-to-day business operations in both Colombia and Peru, ensuring smooth and efficient workflows. Evaluate and improve business procedures in both markets to enhance efficiency and effectiveness. Manage and refine customer support processes to ensure high customer satisfaction in both countries. Develop and implement company policies, ensuring proper execution across Colombia and Peru. Manage relationships and agreements with external partners and vendors in both markets. Analyze business performance using data and metrics from Colombia and Peru, providing regular feedback to the organization. Ensure compliance with Colombian and Peruvian regulatory and legal requirements. Support business expansion efforts and operational scaling in both markets. Identify operational risks and develop strategies to mitigate them in both countries. Required Experience & Skills Proven experience as an Operations Manager or in a similar leadership role. Strong organizational and leadership skills, with the ability to manage multiple markets. Excellent communication and interpersonal abilities. Knowledge of Colombian and Peruvian legal and regulatory requirements. In-depth understanding of business functions, operations, and principles. Experience with data analysis, performance evaluation, and operational metrics. Proficiency in MS Office and G-Suite applications. This is an exciting opportunity to lead operations in two key markets, Colombia and Peru. If you have the experience and skills required, we encourage you to apply.