As a recent MSc graduate in Entrepreneurship and innovation management, I understand the importance of adaptation, opportunism and perseverance. I jumped at the chance to join Pentasia, a fast-paced motivating and challenging work environment where I can apply my education and take my skills to the next level.
I specialise in digital marketing, sourcing talent for both Fintech and iGaming roles. I find the process of recruitment incredibly rewarding and love the solid relationships I build along the way too – in fact, it’s my favourite part of the job!
To get to know someone, finding what drives and inspires them, and then matching them with a dream job that aligns with their future goals - is a great feeling.
Head of PPC Location: London OR Malta + Hybrid We are growing and we are seeking an experienced Head of PPC to join our team in London OR Malta. Reporting directly into the Head of Performance, and as part of a young and ambitious team who are incredibly excited by the brands’ international growth plans, you will have full responsibility for leading the paid search activity. Responsibilities: Take full responsibility for the PPC budget and PNL, ensuring budgets, forecasts, and financial goals are inline and delivered Develop strategies to increase revenue, improve profit margins, and ensure PPC delivery continues to generate positive ROI, and strong marketing efficiencies Set clear performance metrics and KPIs for the team, ensuring campaigns are optimized and meet targets. Regularly track and report on campaign performance against business KPIs such as ROI, LTVS, ARPU ,and ROAS About you: At least 3 years paid search experience in online gambling Excellent data analysis skills A strong ability to communicate digital marketing findings to other senior stakeholders in the business Expertise in Google and Bing Ads Advanced GA knowledge, including different attribution models Understanding of other performance channels and how Paid Search synergises with Organic Search Experience of Google (including display, advanced bidding) AB testing of advertising copy, and landing page optimisation So what can you expect from my client as a place of work? Gym Membership Fantastic quarterly team events and weekly company events! 33 days holidays, including bank holidays Bike2Work Scheme Medical Cash Plan (following successful completion of probation) A £250 One-time Hybrid Allowance to help you set-up your home office Breakfast at the office on Tuesdays Lunch at the office on Mondays and Wednesdays An 8 week entitlement to work from any other location from around the world, once you've passed your probationary period! If you are looking for your next challenge where you can grow and progress with your career then look no further. Apply Now!! or email me directly at: chrysavgi.patera@pentasia.com
Based in: Dubai Work model: Onsite My client is looking for a dynamic and results-oriented Marketing Head specializing in User Retention & Acquisition to lead and drive their digital marketing strategies. The ideal candidate will possess deep expertise in designing innovative marketing campaigns, analyzing data for actionable insights, and scaling business growth. You should have a proven track record of leveraging digital channels, CRM tools, and cross-functional collaboration to achieve ambitious acquisition and retention goals. Key Responsibilities: User Acquisition Strategically plan, execute, and lead all digital marketing initiatives, ensuring a seamless integration of multi-channel strategies. Oversee performance marketing campaigns, including Search Engine Marketing (SEM), Meta Ads (Facebook/Instagram), programmatic platforms, and affiliate marketing programs. Manage budget allocations for acquisition campaigns. Growth Strategy & Insights Design and implement data-driven growth strategies, incorporating market trends, competitive analysis, and emerging technologies. Brand Management Enhance and refine the brand identity and positioning to build a stronger connection with the target audience. Data Analysis & Insights Segment customers based on transactional and behavioral data to create effective outreach programs and personalized campaigns. Retention & CRM Build and optimize customer retention strategies, ensuring long-term user engagement and loyalty. Design, execute, and improve CRM-driven marketing journeys using tools such as MoEngage, CleverTap, or similar marketing automation platforms. Performance Monitoring & Optimization Define KPIs for acquisition and retention campaigns and consistently measure performance against these benchmarks. Regularly test and refine marketing campaigns through A/B testing, creative experimentation, and new channel exploration. Skills Required 5+ years of experience in the online gambling industry. Experience in the Asian Market (India, Bangladesh, Pakistan) Proven experience in digital marketing, with a strong focus on acquisition and retention strategies. In-depth knowledge of marketing tools like MoEngage, CleverTap, Google Analytics, Facebook Ads Manager, and programmatic advertising platforms. Excellent analytical skills, with the ability to interpret complex data and translate it into actionable insights. Experience in building and scaling CRM workflows to drive customer engagement and retention. Strong project management skills with a collaborative approach to cross-functional teamwork.
Head of Online VIP Reports To: Chief Marketing Officer Location: Hybrid (set 2 days per week in Philadelphia office) Company Overview: A successful online sportsbook is now expanding into online casino. The Head of Online VIP will play a critical role in leading the VIP function across our online vertical as well as successfully building and managing a book of high worth players to have a significant and immediate positive impact on our growth and success goals. Role Summary: Ideally this role will be filled by someone who has strong and proven experience growing and managing a large VIP player book and developing successful VIP program/s - with proven success in acquisition, retention, and growing VIP player lifetime value. An essential part of this role will be team management of our VIP Senior Managers, and as such proven experience in developing successful VIP teams will be required. Essential Duties & Responsibilities: Directly responsible for driving VIP revenue through recruiting, managing & developing a book of online VIP players, as well as working cross functionally to develop & manage CRM initiatives for the VIP players and the online loyalty program/s. This includes but not limited to Work with Business Intelligence Analysts to run point on daily monitoring & response towards exceeding our KPIs related to VIP player activity, including but not limited to VIP player deposit amounts, their wagering volume, and VIP database churn rate. Act as the primary point of contact for escalated VIP player issues and complaints Responsible for the VIP team management A compliant friendly approach to VIP management, staying updated on all relevant gambling related regulations Education, Qualifications & Experience: 5+ years of experience in a similar VIP management or VIP marketing supervisory role Strong background in online VIP and loyalty marketing programs & initiatives (including the dynamic player journey models) Strong leadership and team management skills with the ability to motivate and develop a high-performing team. Knowledge of online casino operations, gaming products, and promotional strategies. Understanding of relevant gaming regulations and compliance requirements. Proficiency in CRM systems and data analysis tools. Positively affects interactions with both external players & internal team, and has the resiliency & creativity to effectively handle challenging players Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment Ability to meet deadlines and to work under the pressure of short time constraints Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, and Outlook) Travel for this role may be required up to 25% of the time If that's you then apply now or email me directly at: chrysavgi.patera@pentasia.com
Chief Marketing Officer My client is a leading international sports betting and gaming brand operating globally is seeking a top-tier Chief Marketing Officer who can lead the company to new heights in the competitive gambling and crypto industries. KEY RESPONSIBILITIES: As the CMO, you will have the opportunity to drive our company's growth and success through innovative marketing strategies and exceptional leadership. You will: Develop and execute marketing strategies that align with our company's vision and drive revenue growth, leveraging your exceptional analytical skills, data-driven approach and expertise in the gambling and crypto industries. Cultivate a culture of collaboration and teamwork by working closely with regional teams to ensure you’re always on the same page. With a deep commitment to open communication and a shared vision, you’ll work together to achieve our goals and make a positive impact in the company eco-system. Lead and manage diverse teams of mature professionals, providing clear direction, mentorship and support to drive excellence and success. You will inspire and motivate your team with your passion, boldness and empathy, fostering a culture of innovation, collaboration, mutual respect and excellence. Establish and refine business processes that maximize our available financial assets, allowing us to achieve more with less. With a laser focus on efficiency and effectiveness, you’ll build highly successful operation that's poised for growth and innovation. Identify and mitigate risk in all aspects of our business, from financial operations to marketing campaigns, to ensure our continued growth and success. You will have a deep understanding of executive commercial management and threat identification and be able to make data-driven decisions to manage risk effectively. Use your in-depth understanding of market trends and customer behavior to develop effective marketing campaigns that build brand awareness, drive customer acquisition and beat the competition. You will be a brand advocate, managing our brand image and reputation to ensure consistency and excellence across all touchpoints. Ensure consistent and exceptional brand presentation across all platforms, from online digital channels to live events and expos, by meticulously adhering to brand guidelines and maintaining a strong sense of pride in our company's image and values. Develop and maintain strong relationships with key stakeholders in the gambling and crypto industries, including investors, partners, and regulators, to drive growth and innovation. You will have a broad and bold network and be able to collaborate effectively with a wide range of partners. Create and cultivate a supportive and empowering work environment that fosters creativity, ambition, and innovation. As a coach and mentor, you will provide guidance and support to mature and experienced team members, encouraging autonomy, providing feedback, sharing knowledge, setting expectations, and building relationships to help them reach their full potential. You will be a data-driven strategist, using insights to continually improve our marketing efforts and drive revenue growth. OUR EXPECTATIONS: Advanced degree in marketing, business or a related field from a top-tier institution, with a deep understanding of marketing strategy, branding and customer behavior. 10+ years of experience in marketing and executive commercial management, with a proven track record of driving revenue growth and delivering exceptional results in the highly competitive gambling and crypto industries. Deep expertise in data analytics, financial modelling and risk management, with experience using insights to make data-driven decisions that deliver significant business impact across all aspects of the marketing mix. Exceptional leadership skills, with a demonstrated ability to inspire and motivate diverse teams of marketing and commercial professionals. Strong understanding of brand strategy, with the ability to build and maintain a strong brand image and reputation across all touchpoints. Apply Now or Email me directly at: chrysavgi.patera@pentasia.com to learn more.
My client is seeking a highly skilled and experienced Country Director (Denmark) to take charge of establishing their business in this specified market. The ideal candidate will possess a proven track record in both operational and marketing aspects, with a strong focus on providing excellent support to the team. About the Role: As the Country Director, you will be responsible for developing and implementing effective strategies to surpass company objectives and targets at the market level. This includes developing the market strategy, product, customer acquisition, and retention, while also managing P&L, building relationships, seeking marketing and partner opportunities, and providing feedback to product and marketing teams based on your market knowledge. Responsibilities: Develop and implement the company's strategic plan within the region, in line with the overall company objectives Develop and maintain relationships with key stakeholders, including local authorities and regulatory bodies Ensure compliance with all relevant regulatory requirements within the region Develop and manage budgets and financial targets for the region, ensuring that revenue and profit targets are met or exceeded Analyze market trends and competitor activity to identify new opportunities and threats Develop and implement marketing strategies to increase brand awareness and drive customer acquisition within the region Demonstrated ability to optimize site and product presentation and promotion to achieve maximum player volume through targeted localization strategies informed by extensive market research and analysis Ensure that all communication with players is in line with the local requirements Manage and lead a team of local managers, providing leadership and guidance in achieving operational goals. Our Expectations: Bachelor's degree in Business Administration, Marketing, or a related field. Industry Expertise: Strong knowledge of Danish gambling/iGaming regulations, consumer behavior, and compliance. Strategic Leadership: Skilled in creating and executing market strategies while balancing immediate tasks and long-term goals. Business Development: Experience building partnerships with regulators, affiliates, and stakeholders. Language & Travel: Fluent in Danish and English; flexible for travel to Armenia headquarters. Proven experience in managing regional operations within the online gambling industry with provable success in comparable roles Experience in both digital and offline marketing, with a proven track record in acquiring customers and growing businesses through the delivery of profitable acquisition marketing campaigns with ambitious CPA and ROI target. Does this sound your next career opportunity? then Apply Now or email me at: chrysavgi.patera@pentasia.com to express your interest and learn more!
My client is seeking a highly skilled and experienced Country Director (Sweden) to take charge of establishing their business in this specified market. The ideal candidate will possess a proven track record in both operational and marketing aspects, with a strong focus on providing excellent support to the team. About the Role: As the Country Director, you will be responsible for developing and implementing effective strategies to surpass company objectives and targets at the market level. This includes developing the market strategy, product, customer acquisition, and retention, while also managing P&L, building relationships, seeking marketing and partner opportunities, and providing feedback to product and marketing teams based on your market knowledge. Responsibilities: Develop and implement the company's strategic plan within the region, in line with the overall company objectives Develop and maintain relationships with key stakeholders, including local authorities and regulatory bodies Ensure compliance with all relevant regulatory requirements within the region Develop and manage budgets and financial targets for the region, ensuring that revenue and profit targets are met or exceeded Analyze market trends and competitor activity to identify new opportunities and threats Develop and implement marketing strategies to increase brand awareness and drive customer acquisition within the region Work closely with other departments such as Finance, Legal, Marketing, and Product to ensure a cohesive and coordinated approach to business operations Build strong relationships with third-party digital brands to increase brand partnership opportunities Interpret business and marketing data to assess the effectiveness of campaigns and report back to the business with results and learnings Demonstrated ability to optimize site and product presentation and promotion to achieve maximum player volume through targeted localization strategies informed by extensive market research and analysis Ensure that all communication with players is in line with the local requirements Set specific, measurable, attainable, relevant, and time-bound objectives to achieve a positive return on investment (ROI) for group campaigns in alignment with business goals. Define key performance indicators (KPIs) to track progress towards achieving the objectives Manage and lead a team of local managers, providing leadership and guidance in achieving operational goals Report regularly to senior management on the performance of the region, highlighting any issues or opportunities Our Expectations: Bachelor's degree in Business Administration, Marketing, or a related field Proven experience in managing regional operations within the online gambling industry with provable success in comparable roles Understanding of local regulations and compliance requirements within the online gambling industry Excellent communication and interpersonal skills, with the ability to build relationships with key stakeholders Demonstrating a proven track record in strategic planning and project management, with a focus on defining goals, conducting market research, identifying target audiences, and implementing successful marketing strategies Strong leadership skills and ability to manage a team, setting individual objectives through a structured personal development plan Strong analytical skills, with the ability to analyze market trends, competitor activity, and P&L statements Experience in both digital and offline marketing, with a proven track record in acquiring customers and growing businesses through the delivery of profitable acquisition marketing campaigns with ambitious CPA and ROI targets Proven track record of effectively managing multiple projects concurrently, leveraging strong project management skills to ensure timely delivery and successful outcomes Proficiency in English and any other language knowledge is a strong plus High level of flexibility and adaptability to maneuver in a very dynamic environment Does this sound your next career opportunity? then Apply Now or email me at: chrysavgi.patera@pentasia.com to express your interest and learn more!