As a recent MSc graduate in Entrepreneurship and innovation management, I understand the importance of adaptation, opportunism and perseverance. I jumped at the chance to join Pentasia, a fast-paced motivating and challenging work environment where I can apply my education and take my skills to the next level.
I specialise in digital marketing, sourcing talent for both Fintech and iGaming roles. I find the process of recruitment incredibly rewarding and love the solid relationships I build along the way too – in fact, it’s my favourite part of the job!
To get to know someone, finding what drives and inspires them, and then matching them with a dream job that aligns with their future goals - is a great feeling.
Head of PPC Location: London OR Malta + Hybrid We are growing and we are seeking an experienced Head of PPC to join our team in London OR Malta. Reporting directly into the Head of Performance, and as part of a young and ambitious team who are incredibly excited by the brands’ international growth plans, you will have full responsibility for leading the paid search activity. Responsibilities: Take full responsibility for the PPC budget and PNL, ensuring budgets, forecasts, and financial goals are inline and delivered Develop strategies to increase revenue, improve profit margins, and ensure PPC delivery continues to generate positive ROI, and strong marketing efficiencies Set clear performance metrics and KPIs for the team, ensuring campaigns are optimized and meet targets. Regularly track and report on campaign performance against business KPIs such as ROI, LTVS, ARPU ,and ROAS About you: At least 3 years paid search experience in online gambling Excellent data analysis skills A strong ability to communicate digital marketing findings to other senior stakeholders in the business Expertise in Google and Bing Ads Advanced GA knowledge, including different attribution models Understanding of other performance channels and how Paid Search synergises with Organic Search Experience of Google (including display, advanced bidding) AB testing of advertising copy, and landing page optimisation So what can you expect from my client as a place of work? Gym Membership Fantastic quarterly team events and weekly company events! 33 days holidays, including bank holidays Bike2Work Scheme Medical Cash Plan (following successful completion of probation) A £250 One-time Hybrid Allowance to help you set-up your home office Breakfast at the office on Tuesdays Lunch at the office on Mondays and Wednesdays An 8 week entitlement to work from any other location from around the world, once you've passed your probationary period! If you are looking for your next challenge where you can grow and progress with your career then look no further. Apply Now!! or email me directly at: chrysavgi.patera@pentasia.com
Head of Online VIP Reports To: Chief Marketing Officer Location: Hybrid (set 2 days per week in Philadelphia office) Company Overview: A successful online sportsbook is now expanding into online casino. The Head of Online VIP will play a critical role in leading the VIP function across our online vertical as well as successfully building and managing a book of high worth players to have a significant and immediate positive impact on our growth and success goals. Role Summary: Ideally this role will be filled by someone who has strong and proven experience growing and managing a large VIP player book and developing successful VIP program/s - with proven success in acquisition, retention, and growing VIP player lifetime value. An essential part of this role will be team management of our VIP Senior Managers, and as such proven experience in developing successful VIP teams will be required. Essential Duties & Responsibilities: Directly responsible for driving VIP revenue through recruiting, managing & developing a book of online VIP players, as well as working cross functionally to develop & manage CRM initiatives for the VIP players and the online loyalty program/s. This includes but not limited to Work with Business Intelligence Analysts to run point on daily monitoring & response towards exceeding our KPIs related to VIP player activity, including but not limited to VIP player deposit amounts, their wagering volume, and VIP database churn rate. Act as the primary point of contact for escalated VIP player issues and complaints Responsible for the VIP team management A compliant friendly approach to VIP management, staying updated on all relevant gambling related regulations Education, Qualifications & Experience: 5+ years of experience in a similar VIP management or VIP marketing supervisory role Strong background in online VIP and loyalty marketing programs & initiatives (including the dynamic player journey models) Strong leadership and team management skills with the ability to motivate and develop a high-performing team. Knowledge of online casino operations, gaming products, and promotional strategies. Understanding of relevant gaming regulations and compliance requirements. Proficiency in CRM systems and data analysis tools. Positively affects interactions with both external players & internal team, and has the resiliency & creativity to effectively handle challenging players Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment Ability to meet deadlines and to work under the pressure of short time constraints Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, and Outlook) Travel for this role may be required up to 25% of the time If that's you then apply now or email me directly at: chrysavgi.patera@pentasia.com