Gareth Mulley.
Head of Practice - Marketing
I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.
The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.
Latest Gareth Mulley Jobs.
Senior Acquisition Manager
Posted 1 day ago- £80,000 to £85000 pa
A dynamic international operator is seeking an experienced senior acquisition manager to join their growing team in the online gaming sector. This role is pivotal in driving aggressive growth through strategic partnerships, affiliate marketing, sponsorships, and digital advertising (PPC) to enhance their presence in the casino, sports, and crypto gaming space. You will be responsible for identifying and executing growth strategies, building key relationships, and leveraging emerging technologies and platforms such as Twitch and streaming networks to drive customer acquisition and revenue. KEY RESPONSIBILITIES Growth Strategy Development: Develop and execute aggressive growth strategies for acquiring new users and driving increased revenue in the online gaming ecosystem, particularly focusing on casino, sports, and crypto sectors. Affiliate Marketing: Oversee and optimize affiliate marketing programs to ensure continuous lead generation, tracking, and effective partnership management. Identify new affiliates to expand reach. Sponsorships & Partnerships: Identify, negotiate, and manage strategic partnerships and sponsorship opportunities with key brands, influencers, and other stakeholders in the online gaming and crypto industries. PPC Management: Create, manage, and optimize paid search campaigns (PPC) to acquire targeted traffic, focusing on high ROI and growth metrics. Crypto Acquisition: Lead efforts in user acquisition within the crypto gaming space, focusing on leveraging blockchain technology, crypto payments, and related services to attract a new audience. Twitch/Streaming Strategy: Build and execute strategies to engage with gaming influencers, streamers, and communities on platforms like Twitch, YouTube, and other streaming services to increase brand visibility and player engagement. This is a wide scope for the position and it is a senior role that reports to the CEO and exec team. They are looking for a strong track record of excellence so please get in touch for a confidential chat.
CRM Manager
Posted 16 days ago- London
- £50,000 to £55,000 pa
Our client a digital marketing and creative agency focused in the I-Gaming space is looking for a CRM specialist who can help build out a retention function for the agency. The agency has been growing rapidly and is now looking to bolster the CRM function. The role is Hybrid in the office 2 / 3 days a week and is to work on multiple client projects building, improving or overhauling the current CRM strategy and operation. You will understand how UA and CRM work together and ideally have experience in regulated markets around EMEA and beyond. If this sounds lioke you then please get in touch.
Senior Digital Media Associate Canada
Posted 17 days ago- Canada
- $60,000 to $62,500 pa
Our client an award-winning and innovative online casino, is seeking a talented and versatile Senior Digital Media Executive to join their growing performance marketing team. This role is pivotal in driving the success of their Programmatic, In-App, and Native advertising campaigns in the highly competitive Canadian market. They are looking for a digital marketing expert with a proven track record in programmatic, native, and app performance marketing, who can contribute fresh ideas, strategic thinking, and technical expertise to elevate the campaigns. Reporting to the Senior Digital Marketing Manager – Canada and working closely with the Head of Global Digital Marketing, this role offers a unique opportunity to collaborate across teams and platforms, driving innovation in an established but constantly evolving area. Key Responsibilities : • Set up, plan, optimize and report back on performance across digital media campaigns, including but not limited to: Programmatic Display, Native Display as well as In App DSP platforms and CTV campaigns towards clear KPI’s and performance targets within the given budgets for Canada. • Working with the Canadian Country Managers to plan, deliver and execute successful monthly, quarterly and annual marketing plans for digital media channels • Monitor and report on campaign performance metrics such as CPA, LTV, MoM Growth, etc. If this sounds like you and you would like an initial call please get in touch.
Programmatic AD Manager - Crypto
Posted 23 days ago- €65,000 to €70,000 pa
A leading crypto-based online platform is looking for a Programmatic Ad Manager. Position Overview Reporting to the CMO, we're looking for a strategic and data-driven Programmatic Manager to optimize their digital advertising campaigns across both traditional and crypto-specific platforms. The ideal candidate will have experience with crypto advertising networks and understand the unique dynamics of marketing in the blockchain space. Responsibilities Plan, execute, and optimize advertising campaigns across multiple platforms, including crypto-specific networks like Coinzilla and Bitmedia Manage campaign operations across diverse ad platforms, including crypto ad networks, traditional programmatic platforms, and social media Develop targeting strategies specific to crypto audiences and gaming enthusiasts Optimize campaign performance across different ad networks while maintaining compliance with platform-specific requirements Monitor and optimize budgets across various crypto and traditional advertising platforms Create and implement A/B testing strategies for different ad formats and platforms Generate comprehensive performance reports across all advertising channels Stay updated with crypto advertising regulations and platform policies If this sounds like you and you would like more details then please get in touch.
Paid Media Analyst
Posted 24 days ago- London
- £30,000 pa
Our client is is looking for candidates who have exceptional data skills and are willing to learn new skills. As a paid media analyst, you will acquire users for their growing portfolio of iGaming clients in EMEA while leveraging Facebook, Google, TikTok, Apple and other self-serve programmatic ads platforms to scale our UA efforts. You will be responsible for managing UA campaigns daily, optimising creatives, keywords and other campaign parameters. In your first few weeks you will work on getting certified on advertising and measurement platforms including Facebook (Meta), Google and AppsFlyer. If you have an eye for quantitative online marketing and can manage multiple priorities while delivering outstanding execution, they would love to talk to you. On top of some great perks and benefits, you will be working with a top-class leadership team, who can mentor & grow you to the next level and help you gain skills and experience to elevate your career. Key Responsibilities Launch UA campaigns in a systematic manner across Paid Social, Paid Search & other channels to target the right audience with the right messaging Data analyses and ad-hoc reporting that drives user acquisition, retention and monetization for a suite of mobile app products Optimise UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals If this sounds like you then please get in touch.
Head of CRM Intelligence
Posted 38 days ago- Canada
- $135,000 to $165,000
Our client a Tier one operator globally is looking for a Head of CRM Intelligence to ideally work out of their Canada office. This role is to establish and lead an intelligence function that analyses award spending and optimises campaign effectiveness whilst offering data driven insights. Duties include Ideate analysis approach and lead monitoring of the overall ROI of CRM initiatives and spend, including but not limited to promotional/bonus spend, across campaign types and efforts Help define the target state of the ongoing transformation of the existing CRM function throughout 2025, helping create new teams, functions and roles required to achieve it Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys, and lead development of them in partnership with Data Science teams Regularly update different stakeholders, including CRM and Country leaders, with the precise information and insights to enable thought partnering and executive decision making. If this sounds like you then please get in touch.
CRM Operations Executive
Posted 38 days ago- Tbilisi Georgia
- $45,000 PA
Our client is launching an Indian focused sportsbook and casino based out of their offices in Georgia. They are looking for a CRM Campaign Operations executive. The role will Oversee the end-to-end execution of CRM campaigns, ensuring timely and accurate delivery across multiple channels (email, SMS, push notifications, in-app messaging). Coordinate with the CRM team to develop campaign schedules, timelines, and task prioritization, ensuring smooth operations. Ensure that all campaigns are aligned with customer segmentation strategies and business objectives. Process Optimization: Continuously review and optimize CRM processes to improve efficiency and effectiveness, including campaign setup, execution, reporting, and feedback loops. Implement best practices for CRM campaign workflows, automation, and operational procedures. Cross-Functional Collaboration: Work closely with marketing, product, analytics, and customer support teams to align CRM operations with broader marketing strategies and business goals. Ensure alignment and communication across departments to guarantee consistency in messaging and customer experience. Campaign Monitoring & Troubleshooting: Monitor CRM campaign performance in real-time and address any operational issues or bottlenecks. Proactively identify opportunities to improve campaign delivery and customer engagement, and troubleshoot any operational issues that arise. If this sounds like you please get in touch for a conversation.
CRM Manager
Posted 38 days ago- Tbilisi Georgia
- $50,000 to $55,000 pa
Our client is launching a India focused (initially) Casino and Sportsbook out of Georgia. They are looking for a CRM Manager. The role will include CRM Strategy Development: Design, implement, and manage customer retention and loyalty strategies across different channels (email, SMS, push notifications, in-app messaging). Segment and target customer groups based on behavior, activity, and preferences to optimize retention rates and lifetime value. Campaign Management: Create and oversee automated CRM campaigns, ensuring they are effective and aligned with business objectives. Work with creative teams to develop compelling content and promotions tailored to different player segments. Data Analysis & Reporting: Monitor, analyze, and report on key performance metrics (KPIs) such as retention rates, conversion rates, and customer lifetime value. Utilize data-driven insights to continually optimize CRM strategies and campaigns. Customer Journey Optimization: Map out and enhance the entire customer journey, ensuring a seamless and personalized experience from acquisition to retention. Implement strategies for reactivation of dormant players and maximizing revenue opportunities. Collaboration & Cross-functional Engagement: Collaborate with marketing, product, and customer support teams to ensure alignment and execution of CRM initiatives. Provide CRM insights to inform the product development and promotional activities. Tool & Platform Management: Manage and optimize CRM software tools and platforms for segmentation, campaign execution, and reporting. Stay up to date with the latest CRM tools and technologies, as well as industry trends, to drive innovation in CRM strategies. Customer Feedback & Satisfaction: Regularly gather and analyze customer feedback to inform and improve CRM strategies. Use customer insights to personalize communications and improve the overall player experience. If this sounds like you then please get in touch.