Gareth Mulley.
Head of Practice - Marketing
I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.
The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.
Latest Gareth Mulley Jobs.
Sportsbook Director
Posted today- Costa Rica
- $120,000 to $160,000 pa
I am looking for a sportsbook director to lead the sportsbook division for an international I-Gaming operator. The role is based in San Jose , Costa Rica so you need to be able to be on the ground there. Operational Leadership: Oversee the entire sports betting vertical, including both the commercial and operational aspects. This includes working with internal teams and external partners to ensure optimal performance across all sports offerings. Collaboration with Trading Team: Partner closely with the Director of Trading to manage sports lines, prop betting, and live betting. Ensure the offshore lines and three external third-party suppliers are aligned with business goals and deliver the best possible betting experiences. Sports Marketing Leadership: Brief and collaborate with the marketing and campaign teams to ensure that all sporting events are strategically covered with the best promotions, odds, and campaigns across all marketing channels. Guide the marketing teams on key sporting moments throughout the year, ensuring consistent communication and delivery of sports campaigns that resonate with customers. P&L and KPI Accountability: Take full ownership of the sports betting P&L, driving profitability while managing critical KPIs, including sports actives and Gross Gaming Revenue (GGR). Ensure the sportsbook achieves its revenue targets and continually grows its active sports user base through innovative product offerings and promotional strategies. If this sounds like your next position then please feel free to get in touch
VIP Manager - Belgium
Posted 28 days ago- Brussels
- €60,000 to €65,000 pa
Our client a Tier one operator across Europe is looking for a VIP Manager to join its existing team. You will ideally have experience in handling VIP customers and building relationships at this level. You will bring new ideas around customer segmentation and incentives and you will want to be part of a industry leading VIP proposition. If you have knowledge of the Belgian market and understand the customer behaviour and competitor landscape then please get in touch
Marketing Science and Business Intelligence Manager
Posted 35 days ago- Philadelphia
- $100,000pa
Our client in Philadelphia is seeking someone who has a natural curiosity and is driven by a passion for uncovering insights that drive business decisions. The ideal candidate will be self-motivated and possess exceptional critical thinking skills, keen attention to detail, and have a relentless desire to continuously learn and grow. In this role, you will work closely with stakeholders while analyzing complex data sets and developing actionable insights. You will also partner with the VP of Data & Growth to help create a data driven culture across the company. As a Marketing Scientist, you will own media mix modeling and attribution to optimize marketing spend and effectiveness. You will stay up to date with industry best practices, especially as data privacy evolves, ensuring compliance and innovation in Apple App Tracking & Transparency (ATT) and mobile attribution. Additionally, you will provide data-driven recommendations to maximize Return on Ad Spend (ROAS) and collaborate with CRM teams to maximize player Lifetime Value (LTV) and minimize customer churn. Essential Duties & Responsibilities: Lead and own weekly and monthly business review presentations, delivering detailed analysis of business performance across marketing, operations & product. As well as providing actionable insights to drive strategic decision-making. Develop, implement, and optimize multi-touch attribution models to accurately measure the effectiveness of various marketing channels. Design and execute media mix modeling to inform budget allocation and maximize ROI across all marketing channels. Analyze user data and build and/or maintain various models such as player cohorting, lifetime value, and others. Collaborate with marketing, operations, and product teams to understand business objectives and translate them into data-driven strategies. Analyze large datasets to uncover trends, patterns, and insights that drive strategic marketing decisions. Create and maintain dashboards and reports to monitor performance and provide actionable insights to stakeholders. Stay updated with the latest trends and advancements in data science, analytics, and marketing technology. Ensure data quality and integrity by establishing and enforcing best practices for data collection, processing, and analysis. Present findings and recommendations to senior leadership and other stakeholders in a clear and concise manner. Drive the development and implementation of new predictive models and machine learning algorithms to enhance marketing efforts. Education, Qualifications & Experience: Bachelor’s or Master’s degree in Data Science, Statistics, Mathematics, Computer Science, Marketing, or a related field. Minimum of 3 years of experience in analytics or data science role. Strong proficiency in working with data warehouses with high degree of comfort writing SQL Strong proficiency in statistical analysis, data mining, and predictive modeling techniques (Python or R). Experience with data visualization tools such as Tableau, Power BI, or similar. Excellent analytical, problem-solving, and critical-thinking skills. Experience with digital marketing platforms (Google Analytics, Facebook Ads, etc.) and understanding of various marketing channels (search, display, social, TV, OOH). Preferred Experience: Experience using machine learning techniques to build eLTV models. Experience working for a mobile app or Direct to Consumer brand. Familiarity and experience with attribution reporting in a post Apple’s ATT ecosystem. If this sounds like you and you can work 2 days a week in the central Philadelphia office please get in touch.
Senior Acquisition Manager
Posted 40 days ago- £80,000 to £85000 pa
A dynamic international operator is seeking an experienced senior acquisition manager to join their growing team in the online gaming sector. This role is pivotal in driving aggressive growth through strategic partnerships, affiliate marketing, sponsorships, and digital advertising (PPC) to enhance their presence in the casino, sports, and crypto gaming space. You will be responsible for identifying and executing growth strategies, building key relationships, and leveraging emerging technologies and platforms such as Twitch and streaming networks to drive customer acquisition and revenue. KEY RESPONSIBILITIES Growth Strategy Development: Develop and execute aggressive growth strategies for acquiring new users and driving increased revenue in the online gaming ecosystem, particularly focusing on casino, sports, and crypto sectors. Affiliate Marketing: Oversee and optimize affiliate marketing programs to ensure continuous lead generation, tracking, and effective partnership management. Identify new affiliates to expand reach. Sponsorships & Partnerships: Identify, negotiate, and manage strategic partnerships and sponsorship opportunities with key brands, influencers, and other stakeholders in the online gaming and crypto industries. PPC Management: Create, manage, and optimize paid search campaigns (PPC) to acquire targeted traffic, focusing on high ROI and growth metrics. Crypto Acquisition: Lead efforts in user acquisition within the crypto gaming space, focusing on leveraging blockchain technology, crypto payments, and related services to attract a new audience. Twitch/Streaming Strategy: Build and execute strategies to engage with gaming influencers, streamers, and communities on platforms like Twitch, YouTube, and other streaming services to increase brand visibility and player engagement. This is a wide scope for the position and it is a senior role that reports to the CEO and exec team. They are looking for a strong track record of excellence so please get in touch for a confidential chat.
Senior Digital Media Associate Canada
Posted 56 days ago- Canada
- $60,000 to $62,500 pa
Our client an award-winning and innovative online casino, is seeking a talented and versatile Senior Digital Media Executive to join their growing performance marketing team. This role is pivotal in driving the success of their Programmatic, In-App, and Native advertising campaigns in the highly competitive Canadian market. They are looking for a digital marketing expert with a proven track record in programmatic, native, and app performance marketing, who can contribute fresh ideas, strategic thinking, and technical expertise to elevate the campaigns. Reporting to the Senior Digital Marketing Manager – Canada and working closely with the Head of Global Digital Marketing, this role offers a unique opportunity to collaborate across teams and platforms, driving innovation in an established but constantly evolving area. Key Responsibilities : • Set up, plan, optimize and report back on performance across digital media campaigns, including but not limited to: Programmatic Display, Native Display as well as In App DSP platforms and CTV campaigns towards clear KPI’s and performance targets within the given budgets for Canada. • Working with the Canadian Country Managers to plan, deliver and execute successful monthly, quarterly and annual marketing plans for digital media channels • Monitor and report on campaign performance metrics such as CPA, LTV, MoM Growth, etc. If this sounds like you and you would like an initial call please get in touch.
Programmatic AD Manager - Crypto
Posted 62 days ago- €65,000 to €70,000 pa
A leading crypto-based online platform is looking for a Programmatic Ad Manager. Position Overview Reporting to the CMO, we're looking for a strategic and data-driven Programmatic Manager to optimize their digital advertising campaigns across both traditional and crypto-specific platforms. The ideal candidate will have experience with crypto advertising networks and understand the unique dynamics of marketing in the blockchain space. Responsibilities Plan, execute, and optimize advertising campaigns across multiple platforms, including crypto-specific networks like Coinzilla and Bitmedia Manage campaign operations across diverse ad platforms, including crypto ad networks, traditional programmatic platforms, and social media Develop targeting strategies specific to crypto audiences and gaming enthusiasts Optimize campaign performance across different ad networks while maintaining compliance with platform-specific requirements Monitor and optimize budgets across various crypto and traditional advertising platforms Create and implement A/B testing strategies for different ad formats and platforms Generate comprehensive performance reports across all advertising channels Stay updated with crypto advertising regulations and platform policies If this sounds like you and you would like more details then please get in touch.
Head of CRM Intelligence
Posted 77 days ago- Canada
- $135,000 to $165,000
Our client a Tier one operator globally is looking for a Head of CRM Intelligence to ideally work out of their Canada office. This role is to establish and lead an intelligence function that analyses award spending and optimises campaign effectiveness whilst offering data driven insights. Duties include Ideate analysis approach and lead monitoring of the overall ROI of CRM initiatives and spend, including but not limited to promotional/bonus spend, across campaign types and efforts Help define the target state of the ongoing transformation of the existing CRM function throughout 2025, helping create new teams, functions and roles required to achieve it Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys, and lead development of them in partnership with Data Science teams Regularly update different stakeholders, including CRM and Country leaders, with the precise information and insights to enable thought partnering and executive decision making. If this sounds like you then please get in touch.