Gareth Mulley.
Head of Practice - Marketing
I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.
The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.
Latest Gareth Mulley Jobs.
Head of Acquisition - Online Casino -
Posted 23 days ago- Dubai
- 200,000 AED - 220,000 AED
A leading online casino platform with a robust presence in the Indian market is looking for a Head of Acquisition to based in Dubai. You will develop and implement acquisition strategies tailored to India to drive user growth and increase market share. You will also run brand campaigns through social media, programmatic & other similar channels to scale organic & overall acquisition. You will manage and optimise PPC campaigns on Google Ads Facebook Ads, and other relevant platforms to maximize ROI and analyze campaign performance data and make data-driven decisions to enhance campaign effectiveness and user acquisition. You will be a strong performance marketeer ensuring that every bit of money spent delivers a strong ROI through player acquisition and brand awareness. If you are open to a role in Dubai and love acquisition marketing then please get in touch.
Head of Local Marketing - Asia
Posted 42 days ago- Dubai
- €75,000 to €80,000 pa
Our client an international I-Gaming business is looking for a Head of Local Marketing for one of their Regions. In this role, you’ll need to be highly organised and accountable as you lead and coordinate a sizable team in an exciting sector of the gaming industry. The role is to manage country managers across Asia so you will have experience in this region and ideally speak a south east Asian language. If you are looking for a new challenge please get in touch for more details
Sportsbook Manager
Posted 58 days ago- £40,000 to 45,000 pa
Our client is looking for a sportsbook marketing specialist to run the sports side of their business, A very successful operator within I-Gaming wants a marketing specialist to work over acquisition and retention on the sports side and run all the promotional campaigns and the day to day campaigns. If you have extensive sportsbook experience and looking for a remote position where you can make a difference then please get in touch.
Digital Marketing Specialist
Posted 83 days ago- €45000 pa
Our client is looking for a dynamic and results-driven Digital Marketing / PPC Specialist with experience in unregulated markets. You will be at the forefront of their acquisition strategies, utilising your expertise in paid traffic acquisition, media buying, and innovative digital marketing techniques. Role Overview: In this role, you will lead the strategy and execution of paid digital campaigns aimed at growing their user base and maximising revenue. Initially, you will develop, manage, and optimise PPC strategies aimed primarily at the Australian market amongst others, leveraging your background in PPC, SEM, SEO, and traffic generation together with other acquisition strategy ideas. Key Responsibilities: Develop and optimise best-in-class PPC strategies to drive customer acquisition and revenue growth. Manage large budgets and allocate resources effectively to maximise ROI and achieve acquisition goals. Lead the strategy and execution of paid digital campaigns for Meta/Google and other relevant ad platforms. Utilise your expertise in B2B lead generation to uncover new acquisition opportunities. Collaborate with internal teams to ensure technical alignment and seamless campaign execution. Analyse campaign performance, conduct A/B testing, and make data-driven decisions to optimise outcomes. Regularly report on campaign results, performance metrics, and insights to key stakeholders. Stay up-to-date with the latest trends, tools, and best practices in digital marketing, particularly in the iGaming sector. Qualifications: Proven experience in running Blackhat campaigns - PPC, SEM, SEO, and traffic generation, with a strong track record of increasing conversions, retention, and ROI. At least 5 years of hands-on experience managing PPC campaigns within the iGaming industry. Strong understanding of CPA, ROI, and other key performance metrics. Proficiency with Analytics, bid management tools, and other marketing platforms. Knowledge of online gambling regulations and the ability to navigate compliance requirements. Excellent analytical skills with the ability to interpret data and provide actionable insights. Strong communication skills, with proficiency in Excel and reporting tools. A network of affiliates in the iGaming sector would be considered a plus.