Gareth Mulley.
Head of Practice - Marketing
I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.
The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.
Latest Gareth Mulley Jobs.
Off Page SEO Specialist - Malta
Posted 6 days ago- Malta
- €35,000 to €45,000 pa
Our client a large Tier 2 operator in numerous global markets is looking for a Off Page SEO Specialist to join a large marketing team in Malta. If you are an SEO specialist with experience in I-Gaming based in Malta please get in touch. The client is looking for someone to improve their SEO off page campaigns and deliver strong FTD numbers.
Head of CRM Intelligence
Posted 6 days ago- Canada
- $135,000 to $165,000
Our client a Tier one operator globally is looking for a Head of CRM Intelligence to ideally work out of their Canada office. This role is to establish and lead an intelligence function that analyses award spending and optimises campaign effectiveness whilst offering data driven insights. Duties include Ideate analysis approach and lead monitoring of the overall ROI of CRM initiatives and spend, including but not limited to promotional/bonus spend, across campaign types and efforts Help define the target state of the ongoing transformation of the existing CRM function throughout 2025, helping create new teams, functions and roles required to achieve it Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys, and lead development of them in partnership with Data Science teams Regularly update different stakeholders, including CRM and Country leaders, with the precise information and insights to enable thought partnering and executive decision making. If this sounds like you then please get in touch.
CRM Operations Executive
Posted 6 days ago- Tbilisi Georgia
- $45,000 PA
Our client is launching an Indian focused sportsbook and casino based out of their offices in Georgia. They are looking for a CRM Campaign Operations executive. The role will Oversee the end-to-end execution of CRM campaigns, ensuring timely and accurate delivery across multiple channels (email, SMS, push notifications, in-app messaging). Coordinate with the CRM team to develop campaign schedules, timelines, and task prioritization, ensuring smooth operations. Ensure that all campaigns are aligned with customer segmentation strategies and business objectives. Process Optimization: Continuously review and optimize CRM processes to improve efficiency and effectiveness, including campaign setup, execution, reporting, and feedback loops. Implement best practices for CRM campaign workflows, automation, and operational procedures. Cross-Functional Collaboration: Work closely with marketing, product, analytics, and customer support teams to align CRM operations with broader marketing strategies and business goals. Ensure alignment and communication across departments to guarantee consistency in messaging and customer experience. Campaign Monitoring & Troubleshooting: Monitor CRM campaign performance in real-time and address any operational issues or bottlenecks. Proactively identify opportunities to improve campaign delivery and customer engagement, and troubleshoot any operational issues that arise. If this sounds like you please get in touch for a conversation.
CRM Manager
Posted 6 days ago- Tbilisi Georgia
- $50,000 to $55,000 pa
Our client is launching a India focused (initially) Casino and Sportsbook out of Georgia. They are looking for a CRM Manager. The role will include CRM Strategy Development: Design, implement, and manage customer retention and loyalty strategies across different channels (email, SMS, push notifications, in-app messaging). Segment and target customer groups based on behavior, activity, and preferences to optimize retention rates and lifetime value. Campaign Management: Create and oversee automated CRM campaigns, ensuring they are effective and aligned with business objectives. Work with creative teams to develop compelling content and promotions tailored to different player segments. Data Analysis & Reporting: Monitor, analyze, and report on key performance metrics (KPIs) such as retention rates, conversion rates, and customer lifetime value. Utilize data-driven insights to continually optimize CRM strategies and campaigns. Customer Journey Optimization: Map out and enhance the entire customer journey, ensuring a seamless and personalized experience from acquisition to retention. Implement strategies for reactivation of dormant players and maximizing revenue opportunities. Collaboration & Cross-functional Engagement: Collaborate with marketing, product, and customer support teams to ensure alignment and execution of CRM initiatives. Provide CRM insights to inform the product development and promotional activities. Tool & Platform Management: Manage and optimize CRM software tools and platforms for segmentation, campaign execution, and reporting. Stay up to date with the latest CRM tools and technologies, as well as industry trends, to drive innovation in CRM strategies. Customer Feedback & Satisfaction: Regularly gather and analyze customer feedback to inform and improve CRM strategies. Use customer insights to personalize communications and improve the overall player experience. If this sounds like you then please get in touch.
Head of Acquisition - Online Casino -
Posted 55 days ago- Dubai
- 200,000 AED - 220,000 AED
A leading online casino platform with a robust presence in the Indian market is looking for a Head of Acquisition to based in Dubai. You will develop and implement acquisition strategies tailored to India to drive user growth and increase market share. You will also run brand campaigns through social media, programmatic & other similar channels to scale organic & overall acquisition. You will manage and optimise PPC campaigns on Google Ads Facebook Ads, and other relevant platforms to maximize ROI and analyze campaign performance data and make data-driven decisions to enhance campaign effectiveness and user acquisition. You will be a strong performance marketeer ensuring that every bit of money spent delivers a strong ROI through player acquisition and brand awareness. If you are open to a role in Dubai and love acquisition marketing then please get in touch.
Head of Local Marketing - Asia
Posted 74 days ago- Dubai
- €75,000 to €80,000 pa
Our client an international I-Gaming business is looking for a Head of Local Marketing for one of their Regions. In this role, you’ll need to be highly organised and accountable as you lead and coordinate a sizable team in an exciting sector of the gaming industry. The role is to manage country managers across Asia so you will have experience in this region and ideally speak a south east Asian language. If you are looking for a new challenge please get in touch for more details