I have 16 years of experience in recruitment, specialising in Marketing roles at all levels from CMO to Marketing executive. I run the UK marketing team across Pentasia and Head-count which allows me to find the best roles for my candidates and the best talent for my clients.
The marketing function has changed so much in the last 16 years and it has been exciting to keep abreast of all the new marketing channels, technologies and tools marketeers now have at their disposal. I love talking to passionate marketeers in any field so please get in touch.
Our client is a well established crypto casino and sportsbook looking for a Head of Marketing / CMO to oversee their marketing operations and develop strategies that will propel their brand within the crypto casino industry,You will be accountable for full funnel marketing and omni-channel customer experience, at both strategic and executional levels. The ideal candidate will have an innovative mindset, experience in the gaming sector ideally in crypto , and the ability to lead and expand the marketing division. This role is all about growth to player numbers and NGR. Your Responsibilities Lead the marketing division, encompassing all aspects of brand and marketing activities. Develop and own the brand strategy, ensuring alignment with the company's business objectives and gaining consensus from senior team members. Create and manage the marketing budget, setting clear performance indicators and ROI measurements. Structure, lead and coach a high performing marketing function, ensuring individuals are engaged, inspired and supported to over-achieve against personal objectives. I Highly Desired Knowledge and Experience: Proven experience in a senior brand or marketing role, with a passion for marketing and a deep understanding within the betting, gaming, or crypto industry. Background in the betting and gaming industry, either B2B or B2C, who is adept at both strategic leadership and day-to-day operational roles within a dynamic marketing function. If this sounds like you and you want some more details please get in touch.
An award winning, cutting edge and innovative online casino and bingo brand, is looking to hire a Performance Team Lead to build a newly formed internal performance marketing team. This team will act as an internal agency to stakeholders around the world to define and deliver against the performance marketing plans. They have a multi-million-pound budget focused on the UK, Spain, Mexico, Sweden, Canada, and LATAM with plans to enter many new markets. If you have a proven track record in leading performance marketing at a high level and can work closely with internal teams as well as directly with platforms to ensure best-in-class search and paid social campaigns in extremely crowded markets you are a good fit. As well as being an expert in performance marketing, they are looking for someone with strong leadership qualities who can build and develop a team and is comfortable managing and motivating a team for success. Key responsibilities: Lead the development and delivery of the annual PPC/ASA/UAC and Paid Social marketing strategies for the in-housed markets Lead the budgeting, forecasting and reforecasting processes for the in-housed activity by presenting media plans to the relevant digital managers, Head of Digital, the CMO, the CEO and the relevant Country Managers for approval Liaise with the in-house ‘delivery’ team on the successful implementation of the approved media plans and reporting back on monthly basis by reviewing the forecasted vs. actuals performance Deliver and execute monthly, quarterly and annual marketing plans for PPC/ASA/UAC and Paid Social campaigns together with the in-house ‘delivery’ team across the in-housed markets Skills/experience required Experience in the gaming industry is beneficial Experience across all performance marketing platforms Experience in forecasting Experience in building and maintaining a performance marketing team Expert understanding of digital tracking, measurement, and reporting tools. If this sounds like you then please get in touch for more details.