Performance Marketing Team Lead
Posted 74 days ago- London
- £60,000 to £65,000 pa
An award winning, cutting edge and innovative online casino and bingo brand, is looking to hire a Performance Team Lead to build a newly formed internal performance marketing team. This team will act as an internal agency to stakeholders around the world to define and deliver against the performance marketing plans. They have a multi-million-pound budget focused on the UK, Spain, Mexico, Sweden, Canada, and LATAM with plans to enter many new markets.
If you have a proven track record in leading performance marketing at a high level and can work closely with internal teams as well as directly with platforms to ensure best-in-class search and paid social campaigns in extremely crowded markets you are a good fit.
As well as being an expert in performance marketing, they are looking for someone with strong leadership qualities who can build and develop a team and is comfortable managing and motivating a team for success.
Key responsibilities:
Lead the development and delivery of the annual PPC/ASA/UAC and Paid Social marketing strategies for the in-housed markets
Lead the budgeting, forecasting and reforecasting processes for the in-housed activity by presenting media plans to the relevant digital managers, Head of Digital, the CMO, the CEO and the relevant Country Managers for approval
Liaise with the in-house ‘delivery’ team on the successful implementation of the approved media plans and reporting back on monthly basis by reviewing the forecasted vs. actuals performance
Deliver and execute monthly, quarterly and annual marketing plans for PPC/ASA/UAC and Paid Social campaigns together with the in-house ‘delivery’ team across the in-housed markets
Skills/experience required
Experience in the gaming industry is beneficial
Experience across all performance marketing platforms
Experience in forecasting
Experience in building and maintaining a performance marketing team
Expert understanding of digital tracking, measurement, and reporting tools.
If this sounds like you then please get in touch for more details.
