CRM Manager.

Our client is launching a India focused (initially) Casino and Sportsbook out of Georgia. They are looking for a CRM Manager. The role will include

 

CRM Strategy Development:

• Design, implement, and manage customer retention and loyalty strategies across different channels (email, SMS, push notifications, in-app messaging).
• Segment and target customer groups based on behavior, activity, and preferences to optimize retention rates and lifetime value.

Campaign Management:

• Create and oversee automated CRM campaigns, ensuring they are effective and aligned with business objectives.
• Work with creative teams to develop compelling content and promotions tailored to different player segments.

Data Analysis & Reporting:

• Monitor, analyze, and report on key performance metrics (KPIs) such as retention rates, conversion rates, and customer lifetime value.
• Utilize data-driven insights to continually optimize CRM strategies and campaigns.

Customer Journey Optimization:

• Map out and enhance the entire customer journey, ensuring a seamless and personalized experience from acquisition to retention.
• Implement strategies for reactivation of dormant players and maximizing revenue opportunities.

Collaboration & Cross-functional Engagement:

• Collaborate with marketing, product, and customer support teams to ensure alignment and execution of CRM initiatives.
• Provide CRM insights to inform the product development and promotional activities.

Tool & Platform Management:

• Manage and optimize CRM software tools and platforms for segmentation, campaign execution, and reporting.
• Stay up to date with the latest CRM tools and technologies, as well as industry trends, to drive innovation in CRM strategies.

Customer Feedback & Satisfaction:

• Regularly gather and analyze customer feedback to inform and improve CRM strategies.
• Use customer insights to personalize communications and improve the overall player experience.

If this sounds like you then please get in touch.