Our client is launching an Indian focused sportsbook and casino based out of their offices in Georgia. They are looking for a CRM Campaign Operations executive. The role will
- Oversee the end-to-end execution of CRM campaigns, ensuring timely and accurate delivery across multiple channels (email, SMS, push notifications, in-app messaging).
- Coordinate with the CRM team to develop campaign schedules, timelines, and task prioritization, ensuring smooth operations.
- Ensure that all campaigns are aligned with customer segmentation strategies and business objectives.
Process Optimization:
- Continuously review and optimize CRM processes to improve efficiency and effectiveness, including campaign setup, execution, reporting, and feedback loops.
- Implement best practices for CRM campaign workflows, automation, and operational procedures.
Cross-Functional Collaboration:
- Work closely with marketing, product, analytics, and customer support teams to align CRM operations with broader marketing strategies and business goals.
- Ensure alignment and communication across departments to guarantee consistency in messaging and customer experience.
Campaign Monitoring & Troubleshooting:
- Monitor CRM campaign performance in real-time and address any operational issues or bottlenecks.
- Proactively identify opportunities to improve campaign delivery and customer engagement, and troubleshoot any operational issues that arise.
If this sounds like you please get in touch for a conversation.