About the Role:
As the Country Director, you will be responsible for developing and implementing effective strategies to surpass company objectives and targets at the market level. This includes developing the market strategy, product, customer acquisition, and retention, while also managing P&L, building relationships, seeking marketing and partner opportunities, and providing feedback to product and marketing teams based on your market knowledge.
Responsibilities:
Develop and implement the company's strategic plan within the region, in line with the overall company objectives
Develop and maintain relationships with key stakeholders, including local authorities and regulatory bodies
Ensure compliance with all relevant regulatory requirements within the region
Develop and manage budgets and financial targets for the region, ensuring that revenue and profit targets are met or exceeded
Analyze market trends and competitor activity to identify new opportunities and threats
Develop and implement marketing strategies to increase brand awareness and drive customer acquisition within the region
Work closely with other departments such as Finance, Legal, Marketing, and Product to ensure a cohesive and coordinated approach to business operations
Build strong relationships with third-party digital brands to increase brand partnership opportunities
Interpret business and marketing data to assess the effectiveness of campaigns and report back to the business with results and learnings
Demonstrated ability to optimize site and product presentation and promotion to achieve maximum player volume through targeted localization strategies informed by extensive market research and analysis
Ensure that all communication with players is in line with the local requirements
Set specific, measurable, attainable, relevant, and time-bound objectives to achieve a positive return on investment (ROI) for group campaigns in alignment with business goals. Define key performance indicators (KPIs) to track progress towards achieving the objectives
Manage and lead a team of local managers, providing leadership and guidance in achieving operational goals
Report regularly to senior management on the performance of the region, highlighting any issues or opportunities
Our Expectations:
Bachelor's degree in Business Administration, Marketing, or a related field
Proven experience in managing regional operations within the online gambling industry with provable success in comparable roles
Understanding of local regulations and compliance requirements within the online gambling industry
Excellent communication and interpersonal skills, with the ability to build relationships with key stakeholders
Demonstrating a proven track record in strategic planning and project management, with a focus on defining goals, conducting market research, identifying target audiences, and implementing successful marketing strategies
Strong leadership skills and ability to manage a team, setting individual objectives through a structured personal development plan
Strong analytical skills, with the ability to analyze market trends, competitor activity, and P&L statements
Experience in both digital and offline marketing, with a proven track record in acquiring customers and growing businesses through the delivery of profitable acquisition marketing campaigns with ambitious CPA and ROI targets
Proven track record of effectively managing multiple projects concurrently, leveraging strong project management skills to ensure timely delivery and successful outcomes
Proficiency in English and any other language knowledge is a strong plus
High level of flexibility and adaptability to maneuver in a very dynamic environment
Does this sound your next career opportunity? then Apply Now or email me at: chrysavgi.patera@pentasia.com to express your interest and learn more!