Head of PPC - Hybrid (London OR Malta).

Head of PPC

Location: London OR Malta + Hybrid

We are growing and we are seeking an experienced Head of PPC to join our team in London OR Malta. 

Reporting directly into the Head of Performance, and as part of a young and ambitious team who are incredibly excited by the brands’  international growth plans, you will have full responsibility for leading the paid search activity.

 

Responsibilities:

• Take full responsibility for the PPC budget and PNL, ensuring budgets, forecasts, and financial goals are inline and delivered

• Develop strategies to increase revenue, improve profit margins, and ensure PPC delivery continues to generate positive ROI, and strong marketing efficiencies

• Set clear performance metrics and KPIs for the team, ensuring campaigns are optimized and meet targets.

• Regularly track and report on campaign performance against business KPIs such as ROI, LTVS, ARPU ,and ROAS

 

About you:

• At least 3 years paid search experience in online gambling

• Excellent data analysis skills

• A strong ability to communicate digital marketing findings to other senior stakeholders in the business

• Expertise in Google and Bing Ads

• Advanced GA knowledge, including different attribution models

• Understanding of other performance channels and how Paid Search synergises with Organic Search 

• Experience of Google (including display, advanced bidding)

• AB testing of advertising copy, and landing page optimisation

 

So what can you expect from my client as a place of work? 

• Gym Membership

• Fantastic quarterly team events and weekly company events!

• 33 days holidays, including bank holidays

• Bike2Work Scheme

• Medical Cash Plan (following successful completion of probation)

• A £250 One-time Hybrid Allowance to help you set-up your home office

• Breakfast at the office on Tuesdays

• Lunch at the office on Mondays and Wednesdays

• An 8 week entitlement to work from any other location from around the world, once you've passed your probationary period!

If you are looking for your next challenge where you can grow and progress with your career then look no further. Apply Now!! or email me directly at: chrysavgi.patera@pentasia.com