SEO Specialist (Indian Market experience)
SEO Strategy & Execution:
Develop and implement effective SEO strategies for the iGaming platform, focused on both on-page and off-page optimization.
Conduct keyword research to identify opportunities for new content and optimization of existing content.
Optimize website content, structure, and metadata to improve visibility in search engine results pages (SERPs).
Technical SEO:
Perform regular technical audits of the website to identify and fix technical issues that may impact search engine performance (e.g., crawl errors, broken links, site speed, mobile optimization).
Collaborate with the web development team to ensure SEO best practices are integrated into the website design and structure.
Content Optimization:
Work with content creators to ensure that new and existing content is optimized for SEO and aligned with target keywords and audience intent.
Optimize content for featured snippets, voice search, and other emerging search trends relevant to the iGaming industry.
Link Building & Off-Page SEO:
Develop and execute an effective link-building strategy to enhance the website’s authority and rankings.
Build relationships with external sites for high-quality backlinks and brand mentions.
SEO Performance Monitoring & Reporting:
Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Provide regular reports on key SEO metrics, including keyword rankings, organic traffic, backlinks, and overall website performance.
Use data-driven insights to make recommendations for further optimization and strategy adjustments.
Stay Current with SEO Trends:
Keep up to date with the latest trends and best practices in SEO, search engine algorithms, and the iGaming industry to ensure that SEO strategies are aligned with industry changes.
Implement strategies to adapt to algorithm updates and evolving search trends to maintain and improve search rankings.
Competitor & Market Analysis:
Perform competitive analysis to understand industry trends and identify SEO opportunities.
Regularly analyze competitors' websites and strategies to stay ahead in the highly competitive iGaming market.
Collaboration & Cross-functional Work:
Work closely with the digital marketing, content, and development teams to ensure a cohesive SEO strategy across all digital channels.
Provide guidance to other departments on SEO best practices for content creation, user experience, and landing page design.
If you are experienced in Social Media in the online gambling industry, expert in the Indian Market and ready to relocate to Tbilisi, Georgia for your new career then Apply Now or email me directly at: chrysavgi.patera@pentasia.com