Senior UX Researcher.

About the client:
Our client is a leading sports betting and gambling company with over 30 well-known B2C brands within the gambling industry.

Responsibilities:

• Lead research projects from inception to delivery, consistently incorporating our users' perspectives in every scenario.
• Collaborate closely with cross-functional teams, including design, customer experience, engineering, and business analytics, to identify key research questions and goals and influence evidence-based and customer-centric decisions regarding product and design strategy.
• Conduct market and ethnographic research, interviews, surveys, field visits, benchmark studies, user testing, and contextual inquiries to uncover user needs and pain points.
• Create personas, journey maps, and other artifacts to communicate user insights effectively.
• Work with analytics tools to systematically extract, analyze, and interpret quantitative data.
• Advocate for user-centered design principles, influencing product strategy based on user insights
• Contribute to the development of products and experiences that are not only user-friendly but also inclusive and accessible to a diverse range of individuals.
• Communicate research findings to stakeholders and all levels of the product team through written reports and in-person presentations, detailing methodology, insights, and design recommendations in a clear and comprehensive manner.
• Stay informed about industry trends and conduct competitive analyses to inform product positioning.
• Provide mentorship and guidance to junior researchers and team members.
• Contribute to the growth of the UX Research discipline within the organization.

• Bachelor's degree or higher in Anthropology, Human-Computer Interaction (HCI), Psychology, Sociology, Marketing, or related fields.
• 5+ years of proven experience in UX Research
• Relevant experience in product research, both quantitative and qualitative.
• Capable of leading strategic research efforts and seamlessly integrating user research into product designs.
• Successful track record of working with senior leaders and stakeholders.
• Advanced problem-solving skills with a proactive problem solver mindset and a spirit for innovation
• Strong interpersonal communication and collaboration skills, including the ability to convey complex concepts clearly and persuasively to diverse audiences and different organizational levels.
• Effective verbal and written communication skills in both Portuguese and English.