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Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
Events & Brand Activity Coordinator (Indian Market) Location: India (with frequent regional travel) Position Overview: The Events Manager & Brand Activity Coordinator is responsible for planning, executing, and managing a range of brand-related events and sponsorship activities across India. This role will oversee live activations such as press conferences, influencer and ambassador engagements, sponsorship activations, and other on-ground brand experiences. Working closely with cross-functional teams—marketing, partnerships, PR, and creative—the Events Manager & Brand Activity Coordinator ensures that each event runs smoothly, aligns with strategic goals, and positively amplifies the brand’s image in diverse local markets. Key Responsibilities: Event Planning & Execution: Conceptualize and coordinate a variety of brand events, including press conferences, fan meet-and-greets, sponsorship activations at sporting venues, product launches, and influencer-driven promotions. Create comprehensive event plans, including budgets, timelines, and resource allocations, while adhering to overall brand and marketing strategies. Manage end-to-end logistics, including venue selection, supplier contracts, travel arrangements, AV setup, signage, and catering. Partnerships & Sponsorship Management: Execute on-ground activations tied to sports teams, tournaments, leagues, and entertainment events. Ensure all sponsorship placements and brand integrations are delivered as promised, meet quality standards, and engage local audiences effectively. Influencer & Ambassador Activations: Coordinate schedules, appearances, and activities for influencers, brand ambassadors, and VIP guests at events. Work closely with the influencer marketing team to align event themes and messaging with influencer personalities, ensuring authentic and impactful engagements. Press & Media Coordination: Organize press events, conferences, and media briefings. Handle media accreditation and ensure all press materials are available, accurate, and delivered on time. Serve as on-site liaison, managing interviews, photo sessions, and live coverage opportunities to maximize positive brand exposure. Brand Compliance & Messaging: Ensure all event elements—signage, collateral, activities—are consistent with the brand’s guidelines, tone of voice, and responsible gaming principles. Adapt event concepts to regional cultural sensitivities, regulatory requirements, and language differences. On-Site Management & Quality Control: Oversee event setup, monitor activities in real time, and swiftly address any issues. Manage staff, volunteers, and vendor teams on-site to maintain smooth operations and a high-quality guest experience. Post-Event Analysis & Reporting: Track KPIs such as attendee engagement, media coverage, ROI on sponsorships, and overall brand sentiment. Prepare post-event reports with insights and recommendations for improvements, informing future event strategies and budgetary decisions. Qualifications & Experience: Bachelor’s degree in Marketing, Communications, Event Management, Hospitality, or related field. 3-5 years of experience in planning and executing brand events, sponsorship activations, or experiential marketing initiatives, preferably in the entertainment, sports, or gaming sectors. Strong vendor management, negotiation, and organizational skills, with a proven ability to handle multiple projects simultaneously. Excellent communication, interpersonal, and leadership abilities, comfortable collaborating with internal teams, partners, influencers, and media representatives. Willingness to travel frequently within India, adapting to different regional environments and cultural nuances. Ability to remain calm under pressure, solve problems creatively, and maintain a positive, results-driven mindset. Familiarity with social media amplification and PR strategies to maximize event exposure is a plus. If you are based in India, have experience in the iGaming industry and specialising in Events & Branding within the Indian market then Apply Now to elevate your career or Email me directly at: chrysavgi.patera@pentasia.com
Position Overview: The Community Manager serves as the brand’s frontline representative, fostering a positive, engaging, and inclusive environment for users across social media communities, forums, and messaging platforms. By actively moderating discussions, responding to user inquiries, and gathering feedback, the Community Manager helps maintain brand integrity and strengthens relationships with players. Working closely with customer support, marketing, and product teams, this role ensures that the user experience remains at the heart of community initiatives and informs ongoing improvements. Key Responsibilities: Community Engagement & Moderation: Actively participate in online conversations to address user questions, concerns, and feedback, ensuring prompt, empathetic responses that reflect brand values and responsible gaming principles. Monitor community platforms to maintain a respectful dialogue and moderate harmful content or behavior. Feedback Loop & Insights: Gather insights from user interactions, identifying trends and pain points that can inform product enhancements, content strategies, and promotional initiatives. Collaborate with product, brand, and marketing teams to integrate user feedback into future offerings and campaigns. Content & Campaign Support: Coordinate with the Social Media Manager and other stakeholders to align community discussions with ongoing marketing campaigns, product launches, and special events. Encourage user-generated content, facilitate contests, and drive engagement that reinforces brand loyalty and community growth. Performance Tracking & Reporting: Define community-focused KPIs (e.g., response time, sentiment, retention) and track performance over time. Provide regular reports highlighting community sentiment, engagement metrics, and recommendations to improve the overall user experience. Cultural & Regulatory Compliance: Adapt communication styles to accommodate regional differences and cultural nuances across diverse markets. Ensure adherence to regulatory requirements and platform policies, promoting safe, compliant user interactions. Qualifications & Experience: Bachelor’s degree in Communications, Marketing, or a related field. 2+ years of experience in community management or customer-facing digital roles, in iGaming, sports, or entertainment industries. Excellent written communication skills, with the ability to navigate sensitive issues and maintain a positive brand image. Strong interpersonal skills, empathy, and conflict-resolution abilities. Familiarity with community management tools, social platforms, and digital analytics methods. Experience in the Indian Market. If you are looking to level up your career as a Community Manager, have experience in the iGaming industry for the Indian market and willing to relocate to Tbilisi, Georgia then Apply Now or Email me directly at: chrysavgi.patera@pentasia.com
Our client a large Tier 2 operator in numerous global markets is looking for a Off Page SEO Specialist to join a large marketing team in Malta. If you are an SEO specialist with experience in I-Gaming based in Malta please get in touch. The client is looking for someone to improve their SEO off page campaigns and deliver strong FTD numbers.
Chief Marketing Officer My client is a leading international sports betting and gaming brand operating globally is seeking a top-tier Chief Marketing Officer who can lead the company to new heights in the competitive gambling and crypto industries. KEY RESPONSIBILITIES: As the CMO, you will have the opportunity to drive our company's growth and success through innovative marketing strategies and exceptional leadership. You will: Develop and execute marketing strategies that align with our company's vision and drive revenue growth, leveraging your exceptional analytical skills, data-driven approach and expertise in the gambling and crypto industries. Cultivate a culture of collaboration and teamwork by working closely with regional teams to ensure you’re always on the same page. With a deep commitment to open communication and a shared vision, you’ll work together to achieve our goals and make a positive impact in the company eco-system. Lead and manage diverse teams of mature professionals, providing clear direction, mentorship and support to drive excellence and success. You will inspire and motivate your team with your passion, boldness and empathy, fostering a culture of innovation, collaboration, mutual respect and excellence. Establish and refine business processes that maximize our available financial assets, allowing us to achieve more with less. With a laser focus on efficiency and effectiveness, you’ll build highly successful operation that's poised for growth and innovation. Identify and mitigate risk in all aspects of our business, from financial operations to marketing campaigns, to ensure our continued growth and success. You will have a deep understanding of executive commercial management and threat identification and be able to make data-driven decisions to manage risk effectively. Use your in-depth understanding of market trends and customer behavior to develop effective marketing campaigns that build brand awareness, drive customer acquisition and beat the competition. You will be a brand advocate, managing our brand image and reputation to ensure consistency and excellence across all touchpoints. Ensure consistent and exceptional brand presentation across all platforms, from online digital channels to live events and expos, by meticulously adhering to brand guidelines and maintaining a strong sense of pride in our company's image and values. Develop and maintain strong relationships with key stakeholders in the gambling and crypto industries, including investors, partners, and regulators, to drive growth and innovation. You will have a broad and bold network and be able to collaborate effectively with a wide range of partners. Create and cultivate a supportive and empowering work environment that fosters creativity, ambition, and innovation. As a coach and mentor, you will provide guidance and support to mature and experienced team members, encouraging autonomy, providing feedback, sharing knowledge, setting expectations, and building relationships to help them reach their full potential. You will be a data-driven strategist, using insights to continually improve our marketing efforts and drive revenue growth. OUR EXPECTATIONS: Advanced degree in marketing, business or a related field from a top-tier institution, with a deep understanding of marketing strategy, branding and customer behavior. 10+ years of experience in marketing and executive commercial management, with a proven track record of driving revenue growth and delivering exceptional results in the highly competitive gambling and crypto industries. Deep expertise in data analytics, financial modelling and risk management, with experience using insights to make data-driven decisions that deliver significant business impact across all aspects of the marketing mix. Exceptional leadership skills, with a demonstrated ability to inspire and motivate diverse teams of marketing and commercial professionals. Strong understanding of brand strategy, with the ability to build and maintain a strong brand image and reputation across all touchpoints. Apply Now or Email me directly at: chrysavgi.patera@pentasia.com to learn more.
My client is seeking a highly skilled and experienced Country Director (Denmark) to take charge of establishing their business in this specified market. The ideal candidate will possess a proven track record in both operational and marketing aspects, with a strong focus on providing excellent support to the team. About the Role: As the Country Director, you will be responsible for developing and implementing effective strategies to surpass company objectives and targets at the market level. This includes developing the market strategy, product, customer acquisition, and retention, while also managing P&L, building relationships, seeking marketing and partner opportunities, and providing feedback to product and marketing teams based on your market knowledge. Responsibilities: Develop and implement the company's strategic plan within the region, in line with the overall company objectives Develop and maintain relationships with key stakeholders, including local authorities and regulatory bodies Ensure compliance with all relevant regulatory requirements within the region Develop and manage budgets and financial targets for the region, ensuring that revenue and profit targets are met or exceeded Analyze market trends and competitor activity to identify new opportunities and threats Develop and implement marketing strategies to increase brand awareness and drive customer acquisition within the region Demonstrated ability to optimize site and product presentation and promotion to achieve maximum player volume through targeted localization strategies informed by extensive market research and analysis Ensure that all communication with players is in line with the local requirements Manage and lead a team of local managers, providing leadership and guidance in achieving operational goals. Our Expectations: Bachelor's degree in Business Administration, Marketing, or a related field. Industry Expertise: Strong knowledge of Danish gambling/iGaming regulations, consumer behavior, and compliance. Strategic Leadership: Skilled in creating and executing market strategies while balancing immediate tasks and long-term goals. Business Development: Experience building partnerships with regulators, affiliates, and stakeholders. Language & Travel: Fluent in Danish and English; flexible for travel to Armenia headquarters. Proven experience in managing regional operations within the online gambling industry with provable success in comparable roles Experience in both digital and offline marketing, with a proven track record in acquiring customers and growing businesses through the delivery of profitable acquisition marketing campaigns with ambitious CPA and ROI target. Does this sound your next career opportunity? then Apply Now or email me at: chrysavgi.patera@pentasia.com to express your interest and learn more!
Our client a Tier one operator globally is looking for a Head of CRM Intelligence to ideally work out of their Canada office. This role is to establish and lead an intelligence function that analyses award spending and optimises campaign effectiveness whilst offering data driven insights. Duties include Ideate analysis approach and lead monitoring of the overall ROI of CRM initiatives and spend, including but not limited to promotional/bonus spend, across campaign types and efforts Help define the target state of the ongoing transformation of the existing CRM function throughout 2025, helping create new teams, functions and roles required to achieve it Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys, and lead development of them in partnership with Data Science teams Regularly update different stakeholders, including CRM and Country leaders, with the precise information and insights to enable thought partnering and executive decision making. If this sounds like you then please get in touch.
Our client is launching a India focused (initially) Casino and Sportsbook out of Georgia. They are looking for a CRM Manager. The role will include CRM Strategy Development: Design, implement, and manage customer retention and loyalty strategies across different channels (email, SMS, push notifications, in-app messaging). Segment and target customer groups based on behavior, activity, and preferences to optimize retention rates and lifetime value. Campaign Management: Create and oversee automated CRM campaigns, ensuring they are effective and aligned with business objectives. Work with creative teams to develop compelling content and promotions tailored to different player segments. Data Analysis & Reporting: Monitor, analyze, and report on key performance metrics (KPIs) such as retention rates, conversion rates, and customer lifetime value. Utilize data-driven insights to continually optimize CRM strategies and campaigns. Customer Journey Optimization: Map out and enhance the entire customer journey, ensuring a seamless and personalized experience from acquisition to retention. Implement strategies for reactivation of dormant players and maximizing revenue opportunities. Collaboration & Cross-functional Engagement: Collaborate with marketing, product, and customer support teams to ensure alignment and execution of CRM initiatives. Provide CRM insights to inform the product development and promotional activities. Tool & Platform Management: Manage and optimize CRM software tools and platforms for segmentation, campaign execution, and reporting. Stay up to date with the latest CRM tools and technologies, as well as industry trends, to drive innovation in CRM strategies. Customer Feedback & Satisfaction: Regularly gather and analyze customer feedback to inform and improve CRM strategies. Use customer insights to personalize communications and improve the overall player experience. If this sounds like you then please get in touch.
My client is a fast growing Crypto Casino & Sportsbook and is looking for an experienced Marketing Manager! You will be pivotal in transforming the marketing strategy into impactful execution. Reporting directly to the CMO, you’ll be the driving force behind the seamless execution of the company's marketing strategy. Your role is dynamic, blending strategic oversight with hands-on management to ensure that every initiative delivers measurable results. You’ll oversee multiple marketing channels, unify team efforts, and lead diverse projects to elevate our brand while driving player acquisition and engagement. Key Responsibilities Player Acquisition and Engagement: Manage marketing initiatives that attract new players, build brand loyalty, and foster long-term engagement. Focus on innovative strategies and personalised campaigns to create a compelling experience for our audience. Strategic Execution: Translate the CMO’s marketing vision into detailed, actionable plans. Work closely with him to align campaign objectives with broader business goals, ensuring consistency and impact across all marketing channels. Campaign Execution and Optimisation: Oversee the day-to-day execution of campaigns across SEO, social media, paid media, KOL collaborations, affiliate partnerships, and brand ambassador programs. Ensure every campaign is on schedule, within budget, and delivering measurable outcomes. Team Coordination and Collaboration: Act as the bridge between internal teams and external partners. Foster collaboration and ensure all stakeholders are aligned on project goals and deliverables. Brand Growth and Innovation: Contribute to the growth of our brand by identifying unique opportunities to stand out in the crowded crypto gambling space. Develop campaigns that resonate with players and position us as a trusted leader in the industry. Data-Driven Decision Making: Track campaign performance, player acquisition metrics, and engagement rates. Use insights to refine strategies, enhance targeting, and achieve key performance indicators (KPIs). Problem Solving and Process Improvement: Identify operational inefficiencies or challenges in campaign execution and implement solutions to streamline processes. Continuously improve workflows to enhance productivity and campaign effectiveness. Required Qualifications Proven Marketing Expertise: A minimum of 7 years in digital marketing or a similar role, with demonstrated success in managing and executing largescale marketing campaigns. Experience in crypto and/or gaming industries, as well as a strong understanding of their unique challenges and opportunities. In-depth understanding of key marketing channels, including SEO, social media, paid media, affiliate marketing, and KOL partnerships. Extensive experience with digital advertising platforms, analytics tools, marketing funnels, and customer acquisition/retention strategies specific to crypto and/or online gaming. Project Management: A proven track record of managing multiple marketing projects simultaneously, ensuring they are completed on time, within scope, and deliver measurable results. Team Management: Hands-on experience in managing a team of marketing professionals. Ability to set goals, track performance, and foster a collaborative and motivated team culture. Performance-Driven Mindset: Experience in tracking KPIs, analysing performance, and optimising campaigns to drive growth and achieve business objectives. Industry Insights: A solid grasp of the cryptocurrency and/or gaming ecosystem. Awareness of compliance and regulatory considerations within the gambling and crypto industry. Tools & Platforms Expertise Analytics Platforms: Proficiency in analytics platforms to track and measure campaign performance. Ad Management: Experience managing campaigns through traditional and non traditional advertising platforms. Automation and CRM Tools: Familiarity with marketing automation platforms and CRMs to streamline campaigns and improve efficiency. Data Visualization: Comfort using visualisation tools to present performance insights to stakeholders in a clear, actionable format. Skills Communication: Communication skills to articulate strategies, share feedback, and collaborate across departments. Analytical Acumen: A data driven mindset that can interpret complex data sets, derive actionable insights, and apply them to optimise marketing efforts. Creative Problem Solving: Innovative thinking to identify challenges, devise solutions, and implement improvements to workflows, campaigns, and strategies. Adaptability: Comfort working in a dynamic environment, with the ability to pivot based on market trends and business needs. If you are ready to jump in action, have experience in crypto casinos & sportsbetting with years of experience in digital marketing and looking for your next challenge Apply Now or email me at: chrysavgi.patera@pentasia.com
My client is seeking a highly skilled and experienced Country Director (Sweden) to take charge of establishing their business in this specified market. The ideal candidate will possess a proven track record in both operational and marketing aspects, with a strong focus on providing excellent support to the team. About the Role: As the Country Director, you will be responsible for developing and implementing effective strategies to surpass company objectives and targets at the market level. This includes developing the market strategy, product, customer acquisition, and retention, while also managing P&L, building relationships, seeking marketing and partner opportunities, and providing feedback to product and marketing teams based on your market knowledge. Responsibilities: Develop and implement the company's strategic plan within the region, in line with the overall company objectives Develop and maintain relationships with key stakeholders, including local authorities and regulatory bodies Ensure compliance with all relevant regulatory requirements within the region Develop and manage budgets and financial targets for the region, ensuring that revenue and profit targets are met or exceeded Analyze market trends and competitor activity to identify new opportunities and threats Develop and implement marketing strategies to increase brand awareness and drive customer acquisition within the region Work closely with other departments such as Finance, Legal, Marketing, and Product to ensure a cohesive and coordinated approach to business operations Build strong relationships with third-party digital brands to increase brand partnership opportunities Interpret business and marketing data to assess the effectiveness of campaigns and report back to the business with results and learnings Demonstrated ability to optimize site and product presentation and promotion to achieve maximum player volume through targeted localization strategies informed by extensive market research and analysis Ensure that all communication with players is in line with the local requirements Set specific, measurable, attainable, relevant, and time-bound objectives to achieve a positive return on investment (ROI) for group campaigns in alignment with business goals. Define key performance indicators (KPIs) to track progress towards achieving the objectives Manage and lead a team of local managers, providing leadership and guidance in achieving operational goals Report regularly to senior management on the performance of the region, highlighting any issues or opportunities Our Expectations: Bachelor's degree in Business Administration, Marketing, or a related field Proven experience in managing regional operations within the online gambling industry with provable success in comparable roles Understanding of local regulations and compliance requirements within the online gambling industry Excellent communication and interpersonal skills, with the ability to build relationships with key stakeholders Demonstrating a proven track record in strategic planning and project management, with a focus on defining goals, conducting market research, identifying target audiences, and implementing successful marketing strategies Strong leadership skills and ability to manage a team, setting individual objectives through a structured personal development plan Strong analytical skills, with the ability to analyze market trends, competitor activity, and P&L statements Experience in both digital and offline marketing, with a proven track record in acquiring customers and growing businesses through the delivery of profitable acquisition marketing campaigns with ambitious CPA and ROI targets Proven track record of effectively managing multiple projects concurrently, leveraging strong project management skills to ensure timely delivery and successful outcomes Proficiency in English and any other language knowledge is a strong plus High level of flexibility and adaptability to maneuver in a very dynamic environment Does this sound your next career opportunity? then Apply Now or email me at: chrysavgi.patera@pentasia.com to express your interest and learn more!
