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Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
Head of PPC Location: London OR Malta + Hybrid We are growing and we are seeking an experienced Head of PPC to join our team in London OR Malta. Reporting directly into the Head of Performance, and as part of a young and ambitious team who are incredibly excited by the brands’ international growth plans, you will have full responsibility for leading the paid search activity. Responsibilities: Take full responsibility for the PPC budget and PNL, ensuring budgets, forecasts, and financial goals are inline and delivered Develop strategies to increase revenue, improve profit margins, and ensure PPC delivery continues to generate positive ROI, and strong marketing efficiencies Set clear performance metrics and KPIs for the team, ensuring campaigns are optimized and meet targets. Regularly track and report on campaign performance against business KPIs such as ROI, LTVS, ARPU ,and ROAS About you: At least 3 years paid search experience in online gambling Excellent data analysis skills A strong ability to communicate digital marketing findings to other senior stakeholders in the business Expertise in Google and Bing Ads Advanced GA knowledge, including different attribution models Understanding of other performance channels and how Paid Search synergises with Organic Search Experience of Google (including display, advanced bidding) AB testing of advertising copy, and landing page optimisation So what can you expect from my client as a place of work? Gym Membership Fantastic quarterly team events and weekly company events! 33 days holidays, including bank holidays Bike2Work Scheme Medical Cash Plan (following successful completion of probation) A £250 One-time Hybrid Allowance to help you set-up your home office Breakfast at the office on Tuesdays Lunch at the office on Mondays and Wednesdays An 8 week entitlement to work from any other location from around the world, once you've passed your probationary period! If you are looking for your next challenge where you can grow and progress with your career then look no further. Apply Now!! or email me directly at: chrysavgi.patera@pentasia.com
Our client a Tier one operator across Europe is looking for a VIP Manager to join its existing team. You will ideally have experience in handling VIP customers and building relationships at this level. You will bring new ideas around customer segmentation and incentives and you will want to be part of a industry leading VIP proposition. If you have knowledge of the Belgian market and understand the customer behaviour and competitor landscape then please get in touch
Based in: Dubai Work model: Onsite My client is looking for a dynamic and results-oriented Marketing Head specializing in User Retention & Acquisition to lead and drive their digital marketing strategies. The ideal candidate will possess deep expertise in designing innovative marketing campaigns, analyzing data for actionable insights, and scaling business growth. You should have a proven track record of leveraging digital channels, CRM tools, and cross-functional collaboration to achieve ambitious acquisition and retention goals. Key Responsibilities: User Acquisition Strategically plan, execute, and lead all digital marketing initiatives, ensuring a seamless integration of multi-channel strategies. Oversee performance marketing campaigns, including Search Engine Marketing (SEM), Meta Ads (Facebook/Instagram), programmatic platforms, and affiliate marketing programs. Manage budget allocations for acquisition campaigns. Growth Strategy & Insights Design and implement data-driven growth strategies, incorporating market trends, competitive analysis, and emerging technologies. Brand Management Enhance and refine the brand identity and positioning to build a stronger connection with the target audience. Data Analysis & Insights Segment customers based on transactional and behavioral data to create effective outreach programs and personalized campaigns. Retention & CRM Build and optimize customer retention strategies, ensuring long-term user engagement and loyalty. Design, execute, and improve CRM-driven marketing journeys using tools such as MoEngage, CleverTap, or similar marketing automation platforms. Performance Monitoring & Optimization Define KPIs for acquisition and retention campaigns and consistently measure performance against these benchmarks. Regularly test and refine marketing campaigns through A/B testing, creative experimentation, and new channel exploration. Skills Required 5+ years of experience in the online gambling industry. Experience in the Asian Market (India, Bangladesh, Pakistan) Proven experience in digital marketing, with a strong focus on acquisition and retention strategies. In-depth knowledge of marketing tools like MoEngage, CleverTap, Google Analytics, Facebook Ads Manager, and programmatic advertising platforms. Excellent analytical skills, with the ability to interpret complex data and translate it into actionable insights. Experience in building and scaling CRM workflows to drive customer engagement and retention. Strong project management skills with a collaborative approach to cross-functional teamwork.
Our client in Philadelphia is seeking someone who has a natural curiosity and is driven by a passion for uncovering insights that drive business decisions. The ideal candidate will be self-motivated and possess exceptional critical thinking skills, keen attention to detail, and have a relentless desire to continuously learn and grow. In this role, you will work closely with stakeholders while analyzing complex data sets and developing actionable insights. You will also partner with the VP of Data & Growth to help create a data driven culture across the company. As a Marketing Scientist, you will own media mix modeling and attribution to optimize marketing spend and effectiveness. You will stay up to date with industry best practices, especially as data privacy evolves, ensuring compliance and innovation in Apple App Tracking & Transparency (ATT) and mobile attribution. Additionally, you will provide data-driven recommendations to maximize Return on Ad Spend (ROAS) and collaborate with CRM teams to maximize player Lifetime Value (LTV) and minimize customer churn. Essential Duties & Responsibilities: Lead and own weekly and monthly business review presentations, delivering detailed analysis of business performance across marketing, operations & product. As well as providing actionable insights to drive strategic decision-making. Develop, implement, and optimize multi-touch attribution models to accurately measure the effectiveness of various marketing channels. Design and execute media mix modeling to inform budget allocation and maximize ROI across all marketing channels. Analyze user data and build and/or maintain various models such as player cohorting, lifetime value, and others. Collaborate with marketing, operations, and product teams to understand business objectives and translate them into data-driven strategies. Analyze large datasets to uncover trends, patterns, and insights that drive strategic marketing decisions. Create and maintain dashboards and reports to monitor performance and provide actionable insights to stakeholders. Stay updated with the latest trends and advancements in data science, analytics, and marketing technology. Ensure data quality and integrity by establishing and enforcing best practices for data collection, processing, and analysis. Present findings and recommendations to senior leadership and other stakeholders in a clear and concise manner. Drive the development and implementation of new predictive models and machine learning algorithms to enhance marketing efforts. Education, Qualifications & Experience: Bachelor’s or Master’s degree in Data Science, Statistics, Mathematics, Computer Science, Marketing, or a related field. Minimum of 3 years of experience in analytics or data science role. Strong proficiency in working with data warehouses with high degree of comfort writing SQL Strong proficiency in statistical analysis, data mining, and predictive modeling techniques (Python or R). Experience with data visualization tools such as Tableau, Power BI, or similar. Excellent analytical, problem-solving, and critical-thinking skills. Experience with digital marketing platforms (Google Analytics, Facebook Ads, etc.) and understanding of various marketing channels (search, display, social, TV, OOH). Preferred Experience: Experience using machine learning techniques to build eLTV models. Experience working for a mobile app or Direct to Consumer brand. Familiarity and experience with attribution reporting in a post Apple’s ATT ecosystem. If this sounds like you and you can work 2 days a week in the central Philadelphia office please get in touch.
Head of Online VIP Reports To: Chief Marketing Officer Location: Hybrid (set 2 days per week in Philadelphia office) Company Overview: A successful online sportsbook is now expanding into online casino. The Head of Online VIP will play a critical role in leading the VIP function across our online vertical as well as successfully building and managing a book of high worth players to have a significant and immediate positive impact on our growth and success goals. Role Summary: Ideally this role will be filled by someone who has strong and proven experience growing and managing a large VIP player book and developing successful VIP program/s - with proven success in acquisition, retention, and growing VIP player lifetime value. An essential part of this role will be team management of our VIP Senior Managers, and as such proven experience in developing successful VIP teams will be required. Essential Duties & Responsibilities: Directly responsible for driving VIP revenue through recruiting, managing & developing a book of online VIP players, as well as working cross functionally to develop & manage CRM initiatives for the VIP players and the online loyalty program/s. This includes but not limited to Work with Business Intelligence Analysts to run point on daily monitoring & response towards exceeding our KPIs related to VIP player activity, including but not limited to VIP player deposit amounts, their wagering volume, and VIP database churn rate. Act as the primary point of contact for escalated VIP player issues and complaints Responsible for the VIP team management A compliant friendly approach to VIP management, staying updated on all relevant gambling related regulations Education, Qualifications & Experience: 5+ years of experience in a similar VIP management or VIP marketing supervisory role Strong background in online VIP and loyalty marketing programs & initiatives (including the dynamic player journey models) Strong leadership and team management skills with the ability to motivate and develop a high-performing team. Knowledge of online casino operations, gaming products, and promotional strategies. Understanding of relevant gaming regulations and compliance requirements. Proficiency in CRM systems and data analysis tools. Positively affects interactions with both external players & internal team, and has the resiliency & creativity to effectively handle challenging players Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment Ability to meet deadlines and to work under the pressure of short time constraints Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, and Outlook) Travel for this role may be required up to 25% of the time If that's you then apply now or email me directly at: chrysavgi.patera@pentasia.com
A dynamic international operator is seeking an experienced senior acquisition manager to join their growing team in the online gaming sector. This role is pivotal in driving aggressive growth through strategic partnerships, affiliate marketing, sponsorships, and digital advertising (PPC) to enhance their presence in the casino, sports, and crypto gaming space. You will be responsible for identifying and executing growth strategies, building key relationships, and leveraging emerging technologies and platforms such as Twitch and streaming networks to drive customer acquisition and revenue. KEY RESPONSIBILITIES Growth Strategy Development: Develop and execute aggressive growth strategies for acquiring new users and driving increased revenue in the online gaming ecosystem, particularly focusing on casino, sports, and crypto sectors. Affiliate Marketing: Oversee and optimize affiliate marketing programs to ensure continuous lead generation, tracking, and effective partnership management. Identify new affiliates to expand reach. Sponsorships & Partnerships: Identify, negotiate, and manage strategic partnerships and sponsorship opportunities with key brands, influencers, and other stakeholders in the online gaming and crypto industries. PPC Management: Create, manage, and optimize paid search campaigns (PPC) to acquire targeted traffic, focusing on high ROI and growth metrics. Crypto Acquisition: Lead efforts in user acquisition within the crypto gaming space, focusing on leveraging blockchain technology, crypto payments, and related services to attract a new audience. Twitch/Streaming Strategy: Build and execute strategies to engage with gaming influencers, streamers, and communities on platforms like Twitch, YouTube, and other streaming services to increase brand visibility and player engagement. This is a wide scope for the position and it is a senior role that reports to the CEO and exec team. They are looking for a strong track record of excellence so please get in touch for a confidential chat.
Our client an award-winning and innovative online casino, is seeking a talented and versatile Senior Digital Media Executive to join their growing performance marketing team. This role is pivotal in driving the success of their Programmatic, In-App, and Native advertising campaigns in the highly competitive Canadian market. They are looking for a digital marketing expert with a proven track record in programmatic, native, and app performance marketing, who can contribute fresh ideas, strategic thinking, and technical expertise to elevate the campaigns. Reporting to the Senior Digital Marketing Manager – Canada and working closely with the Head of Global Digital Marketing, this role offers a unique opportunity to collaborate across teams and platforms, driving innovation in an established but constantly evolving area. Key Responsibilities : • Set up, plan, optimize and report back on performance across digital media campaigns, including but not limited to: Programmatic Display, Native Display as well as In App DSP platforms and CTV campaigns towards clear KPI’s and performance targets within the given budgets for Canada. • Working with the Canadian Country Managers to plan, deliver and execute successful monthly, quarterly and annual marketing plans for digital media channels • Monitor and report on campaign performance metrics such as CPA, LTV, MoM Growth, etc. If this sounds like you and you would like an initial call please get in touch.
A leading crypto-based online platform is looking for a Programmatic Ad Manager. Position Overview Reporting to the CMO, we're looking for a strategic and data-driven Programmatic Manager to optimize their digital advertising campaigns across both traditional and crypto-specific platforms. The ideal candidate will have experience with crypto advertising networks and understand the unique dynamics of marketing in the blockchain space. Responsibilities Plan, execute, and optimize advertising campaigns across multiple platforms, including crypto-specific networks like Coinzilla and Bitmedia Manage campaign operations across diverse ad platforms, including crypto ad networks, traditional programmatic platforms, and social media Develop targeting strategies specific to crypto audiences and gaming enthusiasts Optimize campaign performance across different ad networks while maintaining compliance with platform-specific requirements Monitor and optimize budgets across various crypto and traditional advertising platforms Create and implement A/B testing strategies for different ad formats and platforms Generate comprehensive performance reports across all advertising channels Stay updated with crypto advertising regulations and platform policies If this sounds like you and you would like more details then please get in touch.
Chief Marketing Officer My client is a leading international sports betting and gaming brand operating globally is seeking a top-tier Chief Marketing Officer who can lead the company to new heights in the competitive gambling and crypto industries. KEY RESPONSIBILITIES: As the CMO, you will have the opportunity to drive our company's growth and success through innovative marketing strategies and exceptional leadership. You will: Develop and execute marketing strategies that align with our company's vision and drive revenue growth, leveraging your exceptional analytical skills, data-driven approach and expertise in the gambling and crypto industries. Cultivate a culture of collaboration and teamwork by working closely with regional teams to ensure you’re always on the same page. With a deep commitment to open communication and a shared vision, you’ll work together to achieve our goals and make a positive impact in the company eco-system. Lead and manage diverse teams of mature professionals, providing clear direction, mentorship and support to drive excellence and success. You will inspire and motivate your team with your passion, boldness and empathy, fostering a culture of innovation, collaboration, mutual respect and excellence. Establish and refine business processes that maximize our available financial assets, allowing us to achieve more with less. With a laser focus on efficiency and effectiveness, you’ll build highly successful operation that's poised for growth and innovation. Identify and mitigate risk in all aspects of our business, from financial operations to marketing campaigns, to ensure our continued growth and success. You will have a deep understanding of executive commercial management and threat identification and be able to make data-driven decisions to manage risk effectively. Use your in-depth understanding of market trends and customer behavior to develop effective marketing campaigns that build brand awareness, drive customer acquisition and beat the competition. You will be a brand advocate, managing our brand image and reputation to ensure consistency and excellence across all touchpoints. Ensure consistent and exceptional brand presentation across all platforms, from online digital channels to live events and expos, by meticulously adhering to brand guidelines and maintaining a strong sense of pride in our company's image and values. Develop and maintain strong relationships with key stakeholders in the gambling and crypto industries, including investors, partners, and regulators, to drive growth and innovation. You will have a broad and bold network and be able to collaborate effectively with a wide range of partners. Create and cultivate a supportive and empowering work environment that fosters creativity, ambition, and innovation. As a coach and mentor, you will provide guidance and support to mature and experienced team members, encouraging autonomy, providing feedback, sharing knowledge, setting expectations, and building relationships to help them reach their full potential. You will be a data-driven strategist, using insights to continually improve our marketing efforts and drive revenue growth. OUR EXPECTATIONS: Advanced degree in marketing, business or a related field from a top-tier institution, with a deep understanding of marketing strategy, branding and customer behavior. 10+ years of experience in marketing and executive commercial management, with a proven track record of driving revenue growth and delivering exceptional results in the highly competitive gambling and crypto industries. Deep expertise in data analytics, financial modelling and risk management, with experience using insights to make data-driven decisions that deliver significant business impact across all aspects of the marketing mix. Exceptional leadership skills, with a demonstrated ability to inspire and motivate diverse teams of marketing and commercial professionals. Strong understanding of brand strategy, with the ability to build and maintain a strong brand image and reputation across all touchpoints. Apply Now or Email me directly at: chrysavgi.patera@pentasia.com to learn more.
